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Put Your Brand On The Map With Geomarketing

Playful forms of image personalization, like names built in the snow or alphabet soup, are nothing new in the marketing sphere. They might be surprising at first sight, but they quickly lose their attraction and provide no value. But there are forms of personalization for print products that are eye-catching as well as useful for…

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Why You Should Start Using Personalized Communications Now

Personalization in the consumer communication has many advantages, say those who should know. Many marketers still struggle to implement personalized elements to the communications they create because of the bigger effort or missing customer data. But personalizing your communication can be easy!   About 75% of the leading decision-makers and advertisers agree with the statement…

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Trends in Direct Marketing

To create a successful dialog with customers, more and more marketers use direct marketing activities.  Because unlike mass communication, direct marketing uses personal consumer information to create a targeted message. In recent years, companies have increased spending in these areas, and today, in the European Union, nearly 27, 7 billion Euros are spent every year…

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A Marketer’s Secret to Successful Printed Direct Mail

Nowadays marketers try to reach their target audience by establishing multiple communication channels in order to get their message through successfully. Recent studies prove this ongoing trend. A current survey conducted by Woodwing Software points out that 60 % of industry experts like marketers, publishers and advertisers prefer a cross media mix to create their campaigns.…

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locr Services In Action

The challenge for many marketers is that they don’t always have access to a lot of customer data, which can make incorporating personalization difficult. However, there is a lot of personalization that can be done with simply the name and address of your potential customer. The following marketing campaign was successfully created without having a…