PRINTING United: Interview with Randy Hardy from locr

locr’s North America representative Randy Hardy explains the advantages of locr products and services for print service providers. locr will showcase their location-based services like personalized maps and GEOservices from booth #11531 at the PRINTING United show, October 23-25 in Dallas, Texas. Don’t miss a visit to the locr booth #11531 at PRINTING United! Learn…

Getting the Most out of Trade Show Marketing

Trade shows and user conferences provide a valuable combination of building new business contacts, strengthening existing partnerships, sharing ideas and discussing new trends and innovations. We should know – the locr team are true trade show enthusiasts! Here are three tips for your (trade) show marketing – before, during and after an event:    1.…

A Head Start for Geomarketing

locr will be showcasing their award-winning geomarketing solutions at the upcoming PRINTING United show, October 23-25 in Dallas, Texas. PRINTING United will provide a window to view the future of the printing industry. It’s for printers looking for ideas and applications to take their business into new directions. locr’s personalized maps create a valuable connection…

Enhance Patient-Centered Communicatons with Geomarketing

In the US, spending for healthcare advertising has almost doubled over the past two decades, reports Reuters. New facilities and providers are emerging to bridge the gap between local family doctors and expensive, centralized hospitals. What does that mean for marketers to the healthcare sector? In this rapidly changing health-care market, providers must create marketing…

#3 Things Your Customers Want to Know about Geomarketing

Geomarketing uses location-based data to connect people to places. Besides other forms of personalization, location-based marketing provides benefits for the customer and the marketer likewise. Thinking of location-based marketing, many marketers think of mobile marketing e.g. getting a push notification from a store you’re just passing. But it can be much easier than that!  …

Camera and photographs on an old map geodata

The Power of Maps

Maps are omnipresent in this day and age. Every evening we can watch the weather forecast after the news, get directions to the restaurant or struggle with old fashioned city maps on our vacation. In marketing, too, maps are used for various kinds of purposes. But first, let’s go waaaay back in time. The first…