Personalized maps are effective in direct marketing because they connect with the human need for context and perspective. For years savvy print and marketing service providers have turned to locr for geomarketing solutions to create the “mail momentum” that gets their customers attention and engages them with the content. But what is it that makes…
With all the new ways there are to communicate with a prospect, print is still a preferred marketing channel. For good reason – printed direct mail still has up to 100% reach! Apart from this fact, why should marketers keep print in their marketing tool box? Print Solutions Magazine gathered some convincing arguments! With global warming…
MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry, recently selected locr’s geomarketing products as the winner of its 2018 Innovation Award for Geomarketing. Geomarketing technology from locr enables marketers to use the value of location to meet the challenges of modern marketing campaigns. By…
All direct mail campaigns need a good offer, and this campaign by the AARP Driver Safety initiative clearly shows the potential geomarketing solutions like personalized maps and geo-based analytics provide for marketing activities. AARP is a non-profit organization that offers driver safety courses designed to help keep drivers 50 and older independent, safe and confident…
Anyone working in marketing today knows that personalized communication leads to better response rates. But many marketers face a challenge: how to create personalized marketing campaigns when all you have to work with is a database of addresses? We picked some of our favorite geomarketing projects of the last few months to show you what’s…