WHITE PAPER: THE POWER OF MAPS You already know that we swear by the power of personalized maps. Maps create connections, arouse emotions and attention, but few in the marketing world understand exactly how they do this. We’ve looked at some scientific studies to get an understanding of how images and maps work. We put…
locr CASE STUDY: De Bradelei Reconnecting With Lapsed Customers Objectives De Bradelei Stores in the UK offer fashion from leading brands at discounted prices. They wanted to increase footfall and boost sales by targeting lapsed customers from their extensive database. Strategy They engaged Eight Days a Week Print Solutions (EDWPS) to design and manage…
The number of vaccines going into people’s arms continues to rise. So does the number of people who are back to work. These trends are good news for everyone, but especially for retailers whose businesses were hit hard in the pandemic. Many retailers are using direct mail to get customers back into their business. But…
As experts in personalized maps and geomarketing, we have often been able to prove how successful geoindividualization is. They can be easily integrated into campaigns of all kinds – especially direct mailings – and increase response rates many times over. At the end of last year, when we were in the middle of the pandemic…