locr GEOservices and Maps Direct Mail

GDPR Pushes Direct Mail’s Comeback

Blog Post, Direct Mail, Direct Marketing, Direct Print, GEOservices, locr, Personalized Maps

As consumers receive a wave of re-opt-in emails—marketers are facing massive declines in email marketing results. A recent study shows that email response rates plummeted by over 55%. On May 25th the EU General Data Protection Regulation (GDPR) came into effect—changing the methodology and marketing approach of many marketers not only in the European Union…

locr geoservices and maps blog image run

Varispark Chooses locr Geomarketing Services to Enhance Direct Mail Campaigns

Blog Post, Direct Mail, Direct Marketing, GEOservices, Personalized Maps

“Direct mail is growing in popularity as marketers look for ways to cut through the digital clutter and reach customers,” says Randy Hardy, business development representative for locr. “Research shows that an image is the best way to create that level of engagement. That’s because your brain processes images thousands of times faster than text.…