Tradeshows and user conferences are both great ways to acquire the knowledge you need to amplify your marketing efforts. After a successful start to 2018—with events in the US and UK—locr will be exhibiting at two more shows this April. The locr team will get together with other industry professionals to share industry ideas and…
It’s a phrase often used to refer to the value of a home or business because of its proximity to schools, jobs, shopping, recreation, nature, and so much more. And when it comes to your marketing, location is an important factor that can be leveraged in the design and deployment of a direct mail campaign…
“Direct mail is growing in popularity as marketers look for ways to cut through the digital clutter and reach customers,” says Randy Hardy, business development representative for locr. “Research shows that an image is the best way to create that level of engagement. That’s because your brain processes images thousands of times faster than text.…
Researchers from Kantar Millward Brown and Bangor University used a brain scanning method to explore how the brain reacts to tangible and virtual advertising stimuli. The participants of the study were shown the same ad materials both printed and on virtual screens. This enabled the researcher to find out how the processing is effected by…
No matter what type of connection you are trying to make, knowing the exact location of your prospect will enable you to provide the right message to the right person. Evolving from the vast availability of location-based data, Geomarketing enables marketers to create relevant customer communication with roof-top precision. What is Geomarketing? Geomarketing is…
By introducing new tools and technologies to their core business printers can be one step ahead of their competition and better communicate the value of printed communication to their customers. “A single channel approach using traditional print in isolation cannot be used to capture data and learn about the prospect in a way that can…
A recent blog post by Xeikon describes different printing processes for direct mail printing. Will you be printing your direct mail offset or is digital direct mail printing a better way to go? The article goes on to explain that in order to find the right printing technology, marketers need to check their project’s numbers…
As a frequent attendee of the Dscoop Americas Event we’re more than happy to be part of Dscoop EMEA for the first time in 2018. At Dscoop EMEA, locr will be presenting case studies on how printers across Europe have helped their clients to overcome marketing challenges by providing personalized maps in direct mail campaigns.…
If you want to improve in socializing or conversation and talk, professionals will advise you to actively listen to the words and the body language of your conversational partner and react to it. That means e.g. repeating what they say in your own words or summing up what you just heard to show you listen…
Print and marketing service providers, without a doubt, operate in an aggressive marketplace. But even in this competitive industry, true leaders stand out. These leaders make an impact because they are willing to try not only a new technology but also share their experience so others can learn. We agree with the leaders. At locr,…