As consumers receive a wave of re-opt-in emails—marketers are facing massive declines in email marketing results. A recent study shows that email response rates plummeted by over 55%. On May 25th the EU General Data Protection Regulation (GDPR) came into effect—changing the methodology and marketing approach of many marketers not only in the European Union…
It’s summer—the best time to spend some quality time with friends and families and discover new places, near and far. The locr team is spread around the world. So its members (and their location maps) can tell quite different summer vacation stories. Randy for instance, loves a good fishing trip with his buddies. Montauk, NY…
Everything is possible in Print. This was the theme and key message of an event in London this month at which I was fortunate to be asked to contribute a 10-minute ‘inspiration’ to an audience of 150 brand marketers, printers and their suppliers. As one of the keynote speakers, Simon Biltcliffe, the self-confessed “Marxist/Capitalist” CEO…
At locr, we welcome creative ideas for projects that demonstrate the power of print and variable data. As Earth Island approached us with their idea to create a highly-personalized cover for their June edition of the Print Solutions magazine, we were convinced immediately to take part in creating this special magazine issue. Earth Island created…
To keep print in the marketing mix, printers must find new ways to deliver the power printed communications brings to their customers. In a recently published blog article print expert Heidi Tolliver-Walker talks about direct mail trends print service providers can take advantage of to leverage the value of print—and the opportunities that are lost…
A recent study revealed that, in times of digital consumption, a majority of customers still prefer to do their grocery purchases in physical supermarkets instead of online shops. One reason why shoppers prefer to shop local is the proximity of shops and convenience to purchase products and services regardless of delivery times and costs. Many…
We are more than happy to be attending the Dscoop Conference in Vienna this month! At Dscoop EMEA, locr will be presenting case studies on how printers across Europe have helped their clients to overcome marketing challenges by providing personalized maps in direct mail campaigns. And as the good guests that we are, we brought…
As a frequent attendee of the Dscoop Americas Event we’re more than happy to be part of Dscoop EMEA for the first time in 2018. At Dscoop EMEA, locr will be presenting case studies on how printers across Europe have helped their clients to overcome marketing challenges by providing personalized maps in direct mail campaigns.…
Research found that the human attention span is decreasing. Human Attention Span in 2000: 12 seconds Human Attention Span in 2018: 8 seconds Goldfish Attention Span: 9 seconds Stating that we “no longer live in a world of Gutenbergs but in a world of Zuckerbergs,” Gerhard Märtterer, Eversfrank, highlights the focus our society sets when…
locr partnered with Josera, a German pet food retailer that uses online data to create customer-centered highly-personalized direct mail. The company feeds locr visitor data from their website. From this data, personalized maps are created, printed and sent out together with welcome packs to introduce new customers to the brand and direct them to a…