Location Matters as Fuel Costs Rise

Anyone who owns a non-electric car knows that fuel prices are up – a lot. Record high fuel costs have many Americans rethinking where they go and how they get there. A recent survey by the American Automobile Association (AAA) reports that 59 percent of motorists said they were making changes to their driving habits…

Top Five Reasons Why Pandemic Adopters Continue to Embrace Direct Mail

1. The Power of Connection During the pandemic, many people were isolated at home, longing to connect with the outside world. Direct mail provided that connection to consumers, giving them a tactile experience, delivered right to their home. Now, as the impact of the pandemic eases, marketers are still using direct mail to reach consumers.…

The Power of Geodata in Marketing

Dscoop Edge Rockies is getting closer, and locr is excited to return to in-person events! After two years of the pandemic, it will be great to meet in person, see familiar faces, and make new contacts. This Dscoop event comes at a perfect time, as the industry faces challenges like ongoing COVID restrictions, economic shifts,…

The Top Five Ways for Print & Marketing Service Providers to Create Success in a Changing Market

1. (Re) Learn the Value of Direct Mail During the pandemic, the use of direct mail surged – and for a good reason. Marketers found that direct mail was an effective tool for creating connections and engagement with isolated consumers at home. Research done by the Royal Mail in the UK backs up the effectiveness…