In the US, spending for healthcare advertising has almost doubled over the past two decades, reports Reuters. New facilities and providers are emerging to bridge the gap between local family doctors and expensive, centralized hospitals. What does that mean for marketers to the healthcare sector? In this rapidly changing health-care market, providers must create marketing…
Geomarketing uses location-based data to connect people to places. Besides other forms of personalization, location-based marketing provides benefits for the customer and the marketer likewise. Thinking of location-based marketing, many marketers think of mobile marketing e.g. getting a push notification from a store you’re just passing. But it can be much easier than that! …
For us at locr, geomarkeing means not only supporting our customers boosting the visibility of their location. Using geodata and our proprietary locr technology we also help marketers and printers making the communication for their clients more personal and relevant. At the same time geomarketing offers the opportunity to gather data supporting strategic marketing planning.…
At Dscoop Edge at PortAventura, taking place June 19—21, Tarragona Spain, locr will showcase their geomarketing solutions that enable print and marketing providers to improve the marketing campaigns they create for their clients. Geomarketing solutions include location-based technologies that use the power of location to enhance campaign data. “Turning Ideas Into Reality” …that’s the motto…
In our May newsletter issue we asked you to answer a short survey about locr, our products and services. These answers help us create better and relevant content about Geomarketing, direct marketing and the print industry. 71% of our newsletter recipients enjoy reading general industry insights and expert knowledge. Additionally, 42% of the survey participants…
The concept of connecting printed communications with digital and online strategies is present throughout the whole Print & Digital Convention. Since the establishment of conference in 2017, locr is a regular exhibitor at the event for print and marketing decision makers from Germany and the Benelux. Visitors were able to discover providers from the print…
Printers are using different approaches to face the changes in the print industry. Some are adapting new workflows, some are renewing their equipment and some are adding new services to their portfolio to grow in 2019. Strong Partnerships Lead to a Strong Market Presence Smaller printers often struggle to compete with full-service print providers. But…
Before creating a direct marketing campaign, marketers map out their target audience. They draw circles around customers that are most likely to react to their offer. However, many companies struggle with big data and low response rates. locr has a solution to help brands locate business potential before they plan a campaign. Whenever…
We’re fans of the regular Dscoop Conferences – no question we also exhibited at DscoopEdge Orlando! To give our visitors a real live demonstration of the power of personalized maps, the locr team created an Orlando Shop & Fun Guide. A personalized map highlighted various locations in the Orlando area where the event visitors could…
Earlier this year, US postal rates increased across most forms of delivery. First-class mail increased by about 2.5 percent, from its old 50-cent rate to the new rate of 55 cents. Rates for “marketing mail” (also known as standard mail) grew by about the same rate. The rate increases come at a time when marketers…