The New Role of Direct Mail in Digital Marketing

locr partnered with Josera, a German pet food retailer that uses online data to create customer-centered highly-personalized direct mail. The company feeds locr visitor data from their website. From this data, personalized maps are created, printed and sent out together with welcome packs to introduce new customers to the brand and direct them to a…

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locr on tour – MarTech & Healthcare Marketing and Physician Strategies Summit

Tradeshows and user conferences are both great ways to acquire the knowledge you need to amplify your marketing efforts. After a successful start to 2018—with events in the US and UK—locr will be exhibiting at two more shows this April. The locr team will get together with other industry professionals to share industry ideas and…

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Varispark Chooses locr Geomarketing Services to Enhance Direct Mail Campaigns

“Direct mail is growing in popularity as marketers look for ways to cut through the digital clutter and reach customers,” says Randy Hardy, business development representative for locr. “Research shows that an image is the best way to create that level of engagement. That’s because your brain processes images thousands of times faster than text.…

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How Geomarketing Improves the Return on Your Marketing Investment (ROMI)

No matter what type of connection you are trying to make, knowing the exact location of your prospect will enable you to provide the right message to the right person. Evolving from the vast availability of location-based data, Geomarketing enables marketers to create relevant customer communication with roof-top precision. What is Geomarketing?   Geomarketing is…