Achieving a Positive ROMI with locr GEOservices

locr works with a national nonprofit that produces a series of mailings with offers that save their members money. One of these mailings is an offer for a smart driving course. Customers who complete the course can save money on their auto insurance. To be successful, the direct mail campaign must target people in a…

InfoTrends/KeyPoint Intelligence White Paper Meeting Clients' Needs with Geomarketing Solutions from locr GEOservices and maps

The Geomarketing Opportunity

InfoTrends/KeyPoint Intelligence has published a new white paper titled “Meeting Clients’ Needs with Geomarketing”. Authored by Pat McGrew, Director of the production workflow service at InfoTrends/KeyPoint Intelligence, this white paper provides real-world examples and data-driven results on how geomarketing has greatly improved the results of marketing communications. After reading the white paper, you will come…

Learn From The Expert – Pat McGrew Talks about the Value of Geomarketing

Pat McGrew, director of production workflow services at InfoTrends, a division of KeyPoint Intelligence, is the author of a new white paper titled “Meeting Clients’ Needs with Geomarketing”. We recently talked to Pat about geomarketing and the ways in which it is enabling print and marketing service providers to extend their product offering and improve…

locr GEOservices and Maps Blog Post Image Meeting

locr to exhibit at Xerox Forum 2017 in Barcelona

locr will exhibit at the Xerox Forum 2017 in Barcelona, Spain. The event taking place May 9th-11th gathers professionals from around the world to network, get market insight and share ideas and inspiration. locr will be showcasing solutions that enable providers of all kinds to add value to the printed communications they produce for their…

locr maps style #3: The Direct Mail Maps Style

locr Map Style 3 is the perfect map for marketers who want to provide directions to their consumers while promoting the image of their brand. This map has a two-dimensional style and flattens out the terrain’s shading and reduces the contrast between background colors. By muting the background details, brand logos and travel routes stand…