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Using Local Marketing to Grow Your Business

Most buying journeys still end offline. This insight leaves marketers with the challenge to help customers find the store they are promoting. “In a typical month, 69% of US internet users bought something in a brick-and-mortar store, while 22% purchased online and 9% bought something online for in-store pickup.” (eMarketer Retail) As a result, 78%…

locr GEOservices and Maps Direct Mail

GDPR Pushes Direct Mail’s Comeback

As consumers receive a wave of re-opt-in emails—marketers are facing massive declines in email marketing results. A recent study shows that email response rates plummeted by over 55%. On May 25th the EU General Data Protection Regulation (GDPR) came into effect—changing the methodology and marketing approach of many marketers not only in the European Union…

locr at Everything's Possible in Print 2018 London

“Everything IS Possible in Print …”

Everything is possible in Print. This was the theme and key message of an event in London this month at which I was fortunate to be asked to contribute a 10-minute ‘inspiration’ to an audience of 150 brand marketers, printers and their suppliers. As one of the keynote speakers, Simon Biltcliffe, the self-confessed “Marxist/Capitalist” CEO…

How Print Remains Relevant in Today’s Marketing World

To keep print in the marketing mix, printers must find new ways to deliver the power printed communications brings to their customers. In a recently published blog article print expert Heidi Tolliver-Walker talks about direct mail trends print service providers can take advantage of to leverage the value of print—and the opportunities that are lost…

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Customers Prefer Shopping Local

A recent study revealed that, in times of digital consumption, a majority of customers still prefer to do their grocery purchases in physical supermarkets instead of online shops. One reason why shoppers prefer to shop local is the proximity of shops and convenience to purchase products and services regardless of delivery times and costs. Many…