locr GEOservices and Maps Direct Mail

GDPR Pushes Direct Mail’s Comeback

As consumers receive a wave of re-opt-in emails—marketers are facing massive declines in email marketing results. A recent study shows that email response rates plummeted by over 55%. On May 25th the EU General Data Protection Regulation (GDPR) came into effect—changing the methodology and marketing approach of many marketers not only in the European Union…

locr at Everything's Possible in Print 2018 London

“Everything IS Possible in Print …”

Everything is possible in Print. This was the theme and key message of an event in London this month at which I was fortunate to be asked to contribute a 10-minute ‘inspiration’ to an audience of 150 brand marketers, printers and their suppliers. As one of the keynote speakers, Simon Biltcliffe, the self-confessed “Marxist/Capitalist” CEO…

How Print Remains Relevant in Today’s Marketing World

To keep print in the marketing mix, printers must find new ways to deliver the power printed communications brings to their customers. In a recently published blog article print expert Heidi Tolliver-Walker talks about direct mail trends print service providers can take advantage of to leverage the value of print—and the opportunities that are lost…

locr geoservices and maps blog image local

Customers Prefer Shopping Local

A recent study revealed that, in times of digital consumption, a majority of customers still prefer to do their grocery purchases in physical supermarkets instead of online shops. One reason why shoppers prefer to shop local is the proximity of shops and convenience to purchase products and services regardless of delivery times and costs. Many…

locr to exhibit geomarketing solutions at dscoop emea 2018 vienna

locr Showcases the Power of Geomarketing at Dscoop EMEA

Braunschweig, Germany — May 24, 2018 — locr GmbH, (www.locr.com), a leading provider of geomarketing solutions, will be exhibiting at the upcoming Dscoop EMEA Conference June 13-15, 2018 in Vienna, Austria.   Dscoop is the independent community of HP Graphics Solutions technology owners and technical professionals. At the event, locr will showcase geomarketing solutions that…