2019 was a year full of progress, positive developments, and inspiring projects for locr and for the print industry in general. This year, printers found opportunities outside of their usual business – in direct mail, publishing, and even packaging. To keep pace with that trend, locr launched our new series of state-of-the-art designer map styles…
Before creating a direct marketing campaign, marketers map out their target audience. They draw circles around customers that are most likely to react to their offer. However, many companies struggle with big data and low response rates. locr has a solution to help brands locate business potential before they plan a campaign. Whenever…
We’re fans of the regular Dscoop Conferences – no question we also exhibited at DscoopEdge Orlando! To give our visitors a real live demonstration of the power of personalized maps, the locr team created an Orlando Shop & Fun Guide. A personalized map highlighted various locations in the Orlando area where the event visitors could…
Earlier this year, US postal rates increased across most forms of delivery. First-class mail increased by about 2.5 percent, from its old 50-cent rate to the new rate of 55 cents. Rates for “marketing mail” (also known as standard mail) grew by about the same rate. The rate increases come at a time when marketers…
In Marketing, visuals help customers engage and identify with the product. Maps in particular do the same thing with locations—they make them more reachable and can highlight the proximity and convenience of a brand location to customers. Printers and marketers turn to personalized maps because this marketing tool allows them to integrate personalized elements without…
At Dscoop Edge Orlando, taking place March 24-27 in Orlando, Florida, locr will showcase their geomarketing solutions that enable print and marketing providers to improve the marketing campaigns they create for their clients. Geomarketing solutions include location-based technologies that use the power of location to enhance campaign data. locr will showcase the following solutions at…
locr is joining the HP PrintOS Marketplace with a Geomarketing application to enable personalized maps and GEOservices using locr’s BATCH Tool technology. Our services are among the first marketing-related services to be included in the PrintOS marketplace, giving HP customers a streamlined way to create personalized maps and add the value of location to direct…
There’s no other medium that gets the user’s undivided attention like print does – be it a book, newspaper or magazine. Magazines and newspapers have diverse readerships, and each of those readers enjoy their own reading ritual – on the couch with a cup of tea, in their favorite coffee house drinking an americano, even…
In an article at Forbes magazine about marketing trends for 2019, the author talks about a company that started sending their clients printed newsletters. The article explains that the campaign was extremely successful because “everybody else had gone digital, and this company saw an opportunity to do something different”. In a time when people are…
From their experience in 2018, many marketers learned that direct mail can be an integral part of their multichannel marketing. No wonder therefore, that many marketers see integrated marketing campaigns with strong use of direct mail as one of the most promising direct marketing trends for 2019. Marketers now know that direct mail enables them…