locr to highlight geomarketing at SHSMD Connections 2017

BRAUNSCHWEIG, Germany – September 13, 2017 – locr GmbH, the world’s leading provider of GEOservices and personalized maps, announces today that it will be exhibiting at SHSMD 2017, the annual conference of the Society for Healthcare Strategy and Market Development. This annual event brings together healthcare marketing, communications and strategic planning professionals for a discussion on…

locr to highlight geomarketing at SHSMD Connections 2017

BRAUNSCHWEIG, Germany – September 13, 2017 – locr GmbH, the world’s leading provider of GEOservices and personalized maps, announces today that it will be exhibiting at SHSMD 2017, the annual conference of the Society for Healthcare Strategy and Market Development. This annual event brings together healthcare marketing, communications and strategic planning professionals for a discussion on…

Creating Success with Digital Communications

The Printing Industries of America (PIA) Digital Think Tank held a lively discussion about the opportunities digital printing is bringing to today’s print service providers. There is no doubt that the quality, speed, and low print volumes these digital printing solutions can produce are opening up new opportunities. Yet for all the opportunity, obstacles still…

Personalized Communication in Healthcare Marketing

After quality of care, location is one of the biggest factors patients consider when choosing a doctor. So, how can location-based marketing services help healthcare marketers create more patient-centered communications for the campaigns they create for their customers?   The Healthcare Market   The transformation of the U.S. healthcare industry has meant big changes in…

locr Maps the US Solar Eclipse

Today, millions of people across the United States will see the total eclipse. Day will turn into night with just the sun’s corona shimmering through the dark. It’s one of the biggest eclipses in nearly 100 years.   How do solar eclipses happen? Simply put, solar eclipses happen  when the moon is positioned exactly between…

Geomarketing Is a Critical Step in Successful Direct Mail

In a recent research report, which you can download here, Pat McGrew of InfoTrends/KeyPoint Intelligence noted: Using location-based data to connect with consumers is one of the hottest trends in brand communication, but all too often, print and marketing service providers don’t leverage that data because they think it is too complex or time-consuming.  …