Locate Opportunity With Geomarketing

BRAUNSCHWEIG, Germany, April 11, 2017—locr GmbH announces that Infotrends, a division of KeyPoint Intelligence, has published a new white paper on the critical role that geomarketing plays in helping brands to attract and keep customers. Titled “Locate Opportunity with Geomarketing,” the white paper provides specific, actionable advice on how location-based marketing supports the creation of demand…

InfoTrends/KeyPoint Intelligence White Paper Meeting Clients' Needs with Geomarketing Solutions from locr GEOservices and maps

Meeting Clients’ Needs With Geomarketing

BRAUNSCHWEIG, Germany, April 11, 2017—locr GmbH (www.locr.com) announces that Infotrends, a division of KeyPoint Intelligence, has published a new white paper titled “Meeting Clients’ Needs with Geomarketing”. This research provides specific, actionable advice on how print and marketing service providers can extend their product offering and improve customer satisfaction using location-based targeting. The “Meeting Clients’…

InfoTrends/KeyPoint Intelligence White Paper Meeting Clients' Needs with Geomarketing Solutions from locr GEOservices and maps

The Geomarketing Opportunity

InfoTrends/KeyPoint Intelligence has published a new white paper titled “Meeting Clients’ Needs with Geomarketing”. Authored by Pat McGrew, Director of the production workflow service at InfoTrends/KeyPoint Intelligence, this white paper provides real-world examples and data-driven results on how geomarketing has greatly improved the results of marketing communications. After reading the white paper, you will come…

Learn From The Expert – Pat McGrew Talks about the Value of Geomarketing

Pat McGrew, director of production workflow services at InfoTrends, a division of KeyPoint Intelligence, is the author of a new white paper titled “Meeting Clients’ Needs with Geomarketing”. We recently talked to Pat about geomarketing and the ways in which it is enabling print and marketing service providers to extend their product offering and improve…

locr GEOservices and Maps Blog Post Image Meeting

locr to exhibit at Xerox Forum 2017 in Barcelona

locr will exhibit at the Xerox Forum 2017 in Barcelona, Spain. The event taking place May 9th-11th gathers professionals from around the world to network, get market insight and share ideas and inspiration. locr will be showcasing solutions that enable providers of all kinds to add value to the printed communications they produce for their…

locr maps style #3: The Direct Mail Maps Style

locr Map Style 3 is the perfect map for marketers who want to provide directions to their consumers while promoting the image of their brand. This map has a two-dimensional style and flattens out the terrain’s shading and reduces the contrast between background colors. By muting the background details, brand logos and travel routes stand…

The Print Advantage

When does personalized marketing make sense and when not? Not every marketing message can be relevant to each individual prospect or be relevant to everybody. But how can we manage the span across One-to-One, One-to-Few and One-to-Many? Gerhard Märtterer, Head of One-to-One-Marketing-Services for the Eversfrank Group, talks about personalization in marketing and how to manage…