Personalized Communication in Healthcare Marketing

After quality of care, location is one of the biggest factors patients consider when choosing a doctor. So, how can location-based marketing services help healthcare marketers create more patient-centered communications for the campaigns they create for their customers?   The Healthcare Market   The transformation of the U.S. healthcare industry has meant big changes in…

locr Maps the US Solar Eclipse

Today, millions of people across the United States will see the total eclipse. Day will turn into night with just the sun’s corona shimmering through the dark. It’s one of the biggest eclipses in nearly 100 years.   How do solar eclipses happen? Simply put, solar eclipses happen  when the moon is positioned exactly between…

Geomarketing Is a Critical Step in Successful Direct Mail

In a recent research report, which you can download here, Pat McGrew of InfoTrends/KeyPoint Intelligence noted: Using location-based data to connect with consumers is one of the hottest trends in brand communication, but all too often, print and marketing service providers don’t leverage that data because they think it is too complex or time-consuming.  …

The Value of Location in Healthcare Marketing

Choosing the optimal location for care is one of the most important factors in making healthcare decisions. Patients might want to access a facility in their town, but healthcare providers often want to get patients to the center that provides the most appropriate care.   The solution?   Geomarketing. Geomarketing solutions let healthcare providers create…

Guest article: Evolving Communication—Personalization Creates Connection

Viva-mediale worked on a project to create an invitation to a series of renowned surgeon congresses. The campaign started with just a letter just with logo and impersonal invitation text, but soon evolved to a six-step cross-media invitation campaign.   Why this dramatic change? The answer is simple and yet complicated. The way we communicate…