The Value of Location in Healthcare Marketing

Choosing the optimal location for care is one of the most important factors in making healthcare decisions. Patients might want to access a facility in their town, but healthcare providers often want to get patients to the center that provides the most appropriate care.   The solution?   Geomarketing. Geomarketing solutions let healthcare providers create…

Guest article: Evolving Communication—Personalization Creates Connection

Viva-mediale worked on a project to create an invitation to a series of renowned surgeon congresses. The campaign started with just a letter just with logo and impersonal invitation text, but soon evolved to a six-step cross-media invitation campaign.   Why this dramatic change? The answer is simple and yet complicated. The way we communicate…

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locr on Tour: Marketing Industry Events Fall 2017

Attending an event gives you the opportunity to learn more about how to better do your job and run your operation. That is why locr is excited to be participating in a range of events this fall: SHSMD 2017 September 24 – 27, 2017 Orlando, Florida Booth #223 The SHSMD is a “must-attend event” for…

locr Partnerships Bring Value to Printers

Printers of all sizes are increasingly relying on print automation solutions to improve the way their jobs are created and produced. In addition to these productivity benefits, these automation solutions enable printers to include value-added services like personalization to their print jobs.   locr has focused on developing and maintaining strong partnerships with these print…

Get Smart With XMPie and locr

locr to attend XMPie Innovation Day in London To help printers become smarter and compete with larger companies, XMPie’s vision is to offer “creatively compelling” and “individually relevant” products and services. The XMPie Content Cloud takes that vision a step further by enabling partners, like ourselves at locr, to enrich and extend the power of…

Creative Business Event Invitations Using locr Personalized Maps

locr Marketing Tips: Add Value to Your Next Event

Online communications are a powerful tool, but nothing can replace the positive impact that comes from face-to-face interaction. That’s why hosting an event can give your business several advantages. When thinking about hosting an event for your business, make sure to use themes relevant to your business, ones exciting to your prospect. For example, a…