Enhancing the Customer Journey with Personalized Maps

An interesting article on the website of XMPie deals with Customer Experience and the Customer Journey. As the article notes, customer demands are continuously increasing. Companies are responding by offering more and more product variety and communicating through various media channels and devices. As a result, the Customer Experience – the interaction between the customer…

Camera and photographs on an old map geodata

The Power of Maps

Maps are omnipresent in this day and age. Every evening we can watch the weather forecast after the news, get directions to the restaurant or struggle with old fashioned city maps on our vacation. In marketing, too, maps are used for various kinds of purposes. But first, let’s go waaaay back in time. The first…

locr geomarketing direct mail blog image laundry

5 Direct Mail Marketing Mistakes and How to Avoid Them

A well designed direct mail piece can be a winning eye-catcher and it’s flexibility and precision contribute to this benefit. Skilled Marketers are taking advantage of the various opportunities printed products offer. If you’re new to direct mail marketing or just want to improve your marketing activities – stop making these direct mail mistakes! 1.You…

And Then The Direct Marketing Association Annual Event Logo 2017

locr on tour: &Then Boston

Recognizing the important role that location plays in making marketers successful, locr will be exhibiting at the annual conference of the Direct Marketing Association called &THEN, taking place October 16-18 in Los Angles, California. From booth 406, locr will be providing demonstrations of location-based solutions that refine mailing lists, improve response rates, and create greater…

locr brings location-based solutions to the &THEN Conference

Braunschweig, Germany – September 29, 2016 – Recognizing the important role that location plays in making marketers successful, locr (www.locr.com) the leading provider of personalized maps and GEOservices, announces today it will be exhibiting at the annual conference of the Direct Marketing Association called &THEN. From booth 406, locr will be providing demonstrations of location-based…