The implementation of the General Data Protection Regulation has started to impact the response rates for email marketing. Marketers are now searching for alternatives. We’ve got advice on how to reverse that trend—it’s easier than you think!
On May 25th the EU General Data Protection Regulation (GDPR) came into effect – changing the methodology and marketing approach of many marketers not only in the European Union but across the world. GDPR is designed to enable individuals to better control their personal data. Data controllers and processors must comply with a defined set of…
Tradeshows and user conferences are both great ways to acquire the knowledge you need to amplify your marketing efforts. So far 2018 has been an inspiring and successful trade show year for locr —with events both in the US and the UK. MarTech East is the latest trade show where locr will be exhibiting. At…
As consumers receive a wave of re-opt-in emails—marketers are facing massive declines in email marketing results. A recent study shows that email response rates plummeted by over 55%. On May 25th the EU General Data Protection Regulation (GDPR) came into effect—changing the methodology and marketing approach of many marketers not only in the European Union…
It’s summer—the best time to spend some quality time with friends and families and discover new places, near and far. The locr team is spread around the world. So its members (and their location maps) can tell quite different summer vacation stories. Randy for instance, loves a good fishing trip with his buddies. Montauk, NY…
For the June edition of Print Solutions, publisher Earth Island wanted to show their readership what’s possible with digital print and variable data. To take the issue beyond the normal forms of personalization, they turned to locr for geomarketing solutions. The UK’s leading independent paper merchant, Premier Paper, also participated in this special magazine issue…
Everything is possible in Print. This was the theme and key message of an event in London this month at which I was fortunate to be asked to contribute a 10-minute ‘inspiration’ to an audience of 150 brand marketers, printers and their suppliers. As one of the keynote speakers, Simon Biltcliffe, the self-confessed “Marxist/Capitalist” CEO…
At locr, we welcome creative ideas for projects that demonstrate the power of print and variable data. As Earth Island approached us with their idea to create a highly-personalized cover for their June edition of the Print Solutions magazine, we were convinced immediately to take part in creating this special magazine issue. Earth Island created…
Print is a valuable part of the marketing mix. Yet many printers find it difficult to provide insight on the results print delivers in a successful marketing campaign. We’ve got some ideas that will help you succeed! Read on to learn how to make use of three trends from the printing industry that will help…
As life in our societies becomes more and more anonymous—consumers value the personal connection with their local shops and retailers. Marketers can leverage that trend by creating a people-based marketing approach to connect with their customer base locally. And when it comes to connection, nothing is more people-based as showing customers relevant products or services…