locr’s Award-Winning GEOservices and Personalized Maps

MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry, recently selected locr’s geomarketing products as the winner of its 2018 Innovation Award for Geomarketing. Geomarketing technology from locr enables marketers to use the value of location to meet the challenges of modern marketing campaigns. By…

AARP Smart Drivers Personalized Map Campaign

Showing the Way to Courses with Geomarketing

All direct mail campaigns need a good offer, and this campaign by the AARP Driver Safety initiative clearly shows the potential geomarketing solutions like personalized maps and geo-based analytics provide for marketing activities. AARP is a non-profit organization that offers driver safety courses designed to help keep drivers 50 and older independent, safe and confident…

locr’s Latest Best Practice Geomarketing Projects

Anyone working in marketing today knows that personalized communication leads to better response rates. But many marketers face a challenge: how to create personalized marketing campaigns when all you have to work with is a database of addresses? We picked some of our favorite geomarketing projects of the last few months to show you what’s…

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Growing New Print Business with Geodata

Let Your Print Business Benefit from Location Data! Printers as well as marketers know that in today’s world of big data, the vast availability of customer information presents new challenges. For businesses to create relevant communications for their target audience, they need personalization—which is driven by data. locr gives printers the opportunity to generate new…

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Using Local Marketing to Grow Your Business

  Are You Using Local Marketing to Grow Your Business? You should! Direct Mail is the ideal tool to implement in your omnichannel efforts. This article will explain how locr helps marketers to include location-based personalized direct mail into their marketing campaigns to encourage higher engagement, and achieve a better marketing ROI.

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The Importance of Postal Addresses in Data Driven Marketing

The German marketing magazine One to One recently published an article about the importance of postal addresses and their relevance for some industries. The magazine interviewed several address providers to gain insights into the industries their customers come from and how they use direct mail marketing. All interviewees agree that address data is the important…

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A New Guide to Direct Marketing with a Global Reach

The IPC, a leading postal organization, has published a guide to direct marketing that addresses three topical industry issues: GDPR, programmatic direct mail and geomarketing. The International Post Corporation is an association of 24 postal operators in North America, Europe and Asia Pacific. Some will be well-known to our blog readers: USPS, Deutsche Post DHL,…

amsterdam geomarketing locr geoservices and maps

Growing New Print Business with Geodata

Many businesses turn to their print and marketing service providers when it comes to campaign data management. For print service providers there’s an easy and effective opportunity to get one step ahead of the competition by processing address data to implement a new range of services for their customers! Geodata is hidden in every single…

river bed image locr geoservices and maps

Using Geo-Information to Grow Your Business

Most buying journeys still end offline. This insight leaves marketers with the challenge to help customers find the store they are promoting. “In a typical month, 69% of US internet users bought something in a brick-and-mortar store, while 22% purchased online and 9% bought something online for in-store pickup.” (eMarketer Retail) As a result, 78%…

locr GEOservices and Maps Direct Mail

GDPR Pushes Direct Mail’s Comeback

    Are Your Customers Missing Out on the Benefits of Print? The General Data Protection Regulation is playing a role in the already decreasing response rates for email marketing. Marketers are now searching for alternatives which is opening up new possibilities for print service providers!