2019 was a year full of progress, positive developments, and inspiring projects for locr and for the print industry in general. This year, printers found opportunities outside of their usual business – in direct mail, publishing, and even packaging. To keep pace with that trend, locr launched our new series of state-of-the-art designer map styles…
For us at locr, geomarkeing means not only supporting our customers boosting the visibility of their location. Using geodata and our proprietary locr technology we also help marketers and printers making the communication for their clients more personal and relevant. At the same time geomarketing offers the opportunity to gather data supporting strategic marketing planning.…
At Dscoop Edge at PortAventura, taking place June 19—21, Tarragona Spain, locr will showcase their geomarketing solutions that enable print and marketing providers to improve the marketing campaigns they create for their clients. Geomarketing solutions include location-based technologies that use the power of location to enhance campaign data. “Turning Ideas Into Reality” …that’s the motto…
In our May newsletter issue we asked you to answer a short survey about locr, our products and services. These answers help us create better and relevant content about Geomarketing, direct marketing and the print industry. 71% of our newsletter recipients enjoy reading general industry insights and expert knowledge. Additionally, 42% of the survey participants…
The concept of connecting printed communications with digital and online strategies is present throughout the whole Print & Digital Convention. Since the establishment of conference in 2017, locr is a regular exhibitor at the event for print and marketing decision makers from Germany and the Benelux. Visitors were able to discover providers from the print…
Printers are using different approaches to face the changes in the print industry. Some are adapting new workflows, some are renewing their equipment and some are adding new services to their portfolio to grow in 2019. Strong Partnerships Lead to a Strong Market Presence Smaller printers often struggle to compete with full-service print providers. But…
Before creating a direct marketing campaign, marketers map out their target audience. They draw circles around customers that are most likely to react to their offer. However, many companies struggle with big data and low response rates. locr has a solution to help brands locate business potential before they plan a campaign. Whenever…
We’re fans of the regular Dscoop Conferences – no question we also exhibited at DscoopEdge Orlando! To give our visitors a real live demonstration of the power of personalized maps, the locr team created an Orlando Shop & Fun Guide. A personalized map highlighted various locations in the Orlando area where the event visitors could…
Earlier this year, US postal rates increased across most forms of delivery. First-class mail increased by about 2.5 percent, from its old 50-cent rate to the new rate of 55 cents. Rates for “marketing mail” (also known as standard mail) grew by about the same rate. The rate increases come at a time when marketers…
In Marketing, visuals help customers engage and identify with the product. Maps in particular do the same thing with locations—they make them more reachable and can highlight the proximity and convenience of a brand location to customers. Printers and marketers turn to personalized maps because this marketing tool allows them to integrate personalized elements without…