Season’s Greetings from locr!

In the first week of December our internal NAVImaps had nothing but one destination – Braunschweig, Germany. The locr team traditionally gathers to recap the year and look at new challenges and adventures that lie ahead, eat homemade cookies and enjoy a cup of mulled wine at the local Christmas market. And what a year…

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Digital Printing for Magazine Publishing Takes off

The SGIA recently commissioned research by NAPCO Media to evaluate the value and transformational influence of digital printing on magazine publishers. The key results indicate a very positive outlook by publishers towards the opportunities that digital printing may provide. But there are some challenges, too. At locr we have experience of working with magazine publishers…

locr geomarketing print blog

The Evolution of Direct Mail – Selling the Power of Printed Touchpoints

Digital transformation is in full swing. Print service providers that face competition from digital and online marketing solutions invest in new technologies to keep their services competitive. To compete, printers can combine physical printed pieces of communication with digital solutions that tie the knot between offline and online channels. Merging these elements enhances the power…

locr GEOservices and Maps AARP Case Study

AARP Succeeds with Geomarketing Strategy

Location-Based Customer Communication enhances learning experience The AARP Driver Safety team uses a number of tactics to attract half a million attendees to its courses throughout the USA each year. However, 5 years ago, AARP Driver Safety experienced declining audiences for the in-person courses. They wanted to increase the number of attendees and also try…