locr GEOadverts allow magazine publishers and advertisers to use simple address lists to their advantage and create efficient, engaging advertisements. Geodata derived from your subscribers’ addresses holds surprising potential: By refining your target groups the right message will be sent to the most promising audience. This leads to increased response rates and more cost-efficient campaigns.…
VOTING Show where to vote and how to get thereEncourage positive emotions and engagementIncrease awareness and credibility Sending the right message to the right target group is the key to success. Use location data to provide relevant information, directly address every single recipient and motivate them to vote. Geodata lets you refine your target group,…
MAGAZINE PUBLISHING Surprise every reader with their own unique magazine issueExplore possibilities of personalization technologyCreate efficient, engaging advertisements Magazine personalization is thriving, and geomarketing can support that in many ways. Personalized maps on the cover or inside the magazine create interest, provide valuable information and directly address the recipient. QR codes and multimedia elements effortlessly…
TOURISM Personalize tours, guides, and directionsSimplify communication and optimize the travel experienceCreate special memories Travelers depend on reliable location information and helpful maps. Tour and hotel operators must communicate surroundings, routes, and addresses – and they need to do it clearly and reliably. Our GEOservices enable national and international routing with different means of transport.…
LOYALTY Strengthen customer loyaltyIncrease the number of participantsCreate connections to members Whether you use your stamp cards or operate an extensive, cross-company system – bonus programs strengthen brand loyalty, give a sense of belonging, and increase sales figures. With locr MAPS, you can easily show where points can be collected, or vouchers redeemed to motivate…
HEALTHCARE Highlight proximity and accessibility of your servicesGuide patients to appropriate careDesign patient-centered cross media communications Distance and travel time are critical when choosing healthcare services, and knowing where to go in an emergency is essential. Use geodata to advantage and show the right location for getting the right care. Tangible direct mail with personalized…
RETAIL visualize short distances to your storeadd value to the buying experienceincrease response and sales rates Distance, location, and routes are critical in local retail. Whether you want to announce a new opening, promote discount promotions or send coupons: Geomarketing appeals to new and existing customers and motivates them to visit your store. Successful geomarketing…
… *locr has entered the chat* PrintComm recently published some really interesting content about maps and direct mail. One of them is titled “Should Your Direct Mail Include a Map or a QR Code That Links to a Map Application?” – This is a really good question, and as a provider of maps and geoservices…
A while ago, we at locr partnered with a team of experts for a special project: a personalized cover for the German DRUCKMARKT magazine. The goal of this project was to show how print personalization and geomarketing adds value to magazines. The project proved to be a great success, and now, locr and DRUCKMARKT are…
Magazine publishing has undergone a major shift in the last ten years. The wide availability of digital publications and podcasts has made many readers turn away from their printed publications. Research firm Statista reports that European magazine readership has dropped by seven percent in recent years. And, as readership dropped, so did advertising revenues. Many…