The Printing Industries of America (PIA) Digital Think Tank held a lively discussion about the opportunities digital printing is bringing to today’s print service providers. There is no doubt that the quality, speed, and low print volumes these digital printing solutions can produce are opening up new opportunities. Yet for all the opportunity, obstacles still…
Showing your clients how to make the most of their marketing budget is a highly valuable service. Managing that data is easy with locr. Our ROI Calculator lets you clearly demonstrate the value you are adding to your client’s campaigns. Using this interactive tool, you can help clients calculate the costs of their campaigns and…
Tradeshows and user conferences are both great ways to acquire the knowledge you need to better serve your clients. This fall, locr will be exhibiting at these events: SHSMD 2017 September 24 – 27, 2017Orlando, Florida: The SHSMD is a “must-attend event” for anyone involved in healthcare marketing. Visit the locr team at booth #223.…
After quality of care, location is one of the biggest factors patients consider when choosing a doctor. So, how can location-based marketing services help healthcare marketers create more patient-centered communications for the campaigns they create for their customers? The Healthcare Market The transformation of the U.S. healthcare industry has meant big changes in…
Imagine you are a sailor with your yacht in a port somewhere on the coast of Spain. You want to go and see the Statue of Liberty in the USA. How would you find it? Would you go to Liberty Island, Anchorage Channel, Upper Bay, New York Harbour, North Atlantic Ocean? Or would you set…
In a recent research report, which you can download here, Pat McGrew of InfoTrends/KeyPoint Intelligence noted: Using location-based data to connect with consumers is one of the hottest trends in brand communication, but all too often, print and marketing service providers don’t leverage that data because they think it is too complex or time-consuming. …
Choosing the optimal location for care is one of the most important factors in making healthcare decisions. Patients might want to access a facility in their town, but healthcare providers often want to get patients to the center that provides the most appropriate care. The solution? Geomarketing. Geomarketing solutions let healthcare providers create…
With so much happening in the world today, the role of nonprofit organizations is more important than ever. As a result, nonprofit marketers have a big job in front of them: use new and creative ways to find donors and motivate them to contribute to your cause. That’s why locr is excited to bring our…
Viva-mediale worked on a project to create an invitation to a series of renowned surgeon congresses. The campaign started with just a letter just with logo and impersonal invitation text, but soon evolved to a six-step cross-media invitation campaign. Why this dramatic change? The answer is simple and yet complicated. The way we communicate…
To better serve their clients, many print and marketing service providers have adopted Variable Data Publishing (VDP) solutions. Research by PODi states that more than 90 percent of printers have some form of VDP solution. They are adopting these solutions for good reason: Research shows that personalized direct mail performs better than generic direct…