Direct Mail in the Time of the Pandemic

Marketers have been struggling with how to reach consumers in a time of social isolation. But recent research gives marketers an unexpected tool: the power of printed direct mail. Research done by marketing technology company Valassis reports that 37 percent of consumers say that during the pandemic, they’re more excited to receive their mail. That excitement translates…

Use the benefits of location for local marketing campaigns!

Companies that want to advertise locally and regionally in their area often have to compete with large online shops and brands. They must bear in mind that their advertising must convey factors such as proximity, convenience and easy accessibility to customers, so that they are encouraged to shop regionally rather than online. Studies have shown…

Personalized customer navigation with Geomarketing – an Interview from Marko Hanecke (Printelligent)

Print producer, author and speaker Marko Hanecke from Printelligent talked with Thomas from locr about locr’s work. The following interview was originally posted on www.printelligent.de in german language. You can read it here. Marko Hanecke (MH) Geomarketing makes printed campaigns more successful. The use of geographical information in marketing is actually old hat. As a print…