Anyone working in marketing today knows that personalized communication leads to better response rates. But many marketers face a challenge: how to create personalized marketing campaigns when all you have to work with is a database of addresses? We picked some of our favorite geomarketing projects of the last few months to show you what’s…
The German marketing magazine One to One recently published an article about the importance of postal addresses and their relevance for some industries. The magazine interviewed several address providers to gain insights into the industries their customers come from and how they use direct mail marketing. All interviewees agree that address data is the important…
The IPC, a leading postal organization, has published a guide to direct marketing that addresses three topical industry issues: GDPR, programmatic direct mail and geomarketing. The International Post Corporation is an association of 24 postal operators in North America, Europe and Asia Pacific. Some will be well-known to our blog readers: USPS, Deutsche Post DHL,…
Many businesses turn to their print and marketing service providers when it comes to campaign data management. For print service providers there’s an easy and effective opportunity to get one step ahead of the competition by processing address data to implement a new range of services for their customers! Geodata is hidden in every single…
Most buying journeys still end offline. This insight leaves marketers with the challenge to help customers find the store they are promoting. “In a typical month, 69% of US internet users bought something in a brick-and-mortar store, while 22% purchased online and 9% bought something online for in-store pickup.” (eMarketer Retail) As a result, 78%…
As consumers receive a wave of re-opt-in emails—marketers are facing massive declines in email marketing results. A recent study shows that email response rates plummeted by over 55%. On May 25th the EU General Data Protection Regulation (GDPR) came into effect—changing the methodology and marketing approach of many marketers not only in the European Union…
“Direct mail is growing in popularity as marketers look for ways to cut through the digital clutter and reach customers,” says Randy Hardy, business development representative for locr. “Research shows that an image is the best way to create that level of engagement. That’s because your brain processes images thousands of times faster than text.…
Pat McGrew, director of production workflow services at InfoTrends, a division of KeyPoint Intelligence, is the author of a new white paper titled “Meeting Clients’ Needs with Geomarketing”. We recently talked to Pat about geomarketing and the ways in which it is enabling print and marketing service providers to extend their product offering and improve…