locr NAVImaps detail personalized routings to one or to multiple locations. The start and the target location are customized with different logos or icons, and up to five destinations can be shown on one map. locr NAVImaps detail personalized routings to one or to multiple locations. The start and the target location are customized with…
Whether you are mailing to one person or one thousand, relevance is the most important factor in making your campaign a success. The following are five key tips to ensure your direct mail connects with your prospect. Know Your Market Start by asking what market you are mailing to and why they care about…
When does personalized marketing make sense and when not? Not every marketing message can be relevant to each individual prospect or be relevant to everybody. But how can we manage the span across One-to-One, One-to-Few and One-to-Many? Gerhard Märtterer, Head of One-to-One-Marketing-Services for the Eversfrank Group, talks about personalization in marketing and how to manage…
Direct Mail continues to be one of the most powerful marketing tools a marketer can use, despite digital and online marketing. It’s been getting more precise, more flexible and it gets noticed. Some 98% of people bring in their mail daily and on average spend roughly 30 minutes reading it. More than half (56%) of…
For over ten years, members of the HP Graphic Solutions community have been gathering for this event. Though Dscoop has grown in size and attendance, it still remains the premier event for fostering interaction and connection to advance the organization’s goal of innovating print and challenging what print and physical communications can be. locr is…
Many print and marketing service providers have found that personalization is a great way to add value to the communications they create for their clients. This makes sense: personalized direct mail can often generate up to 15 percent better response rates than static direct-marketing pieces. But the challenge for many providers is that they are…
Our Map of the Month feature starts with our Map Style One. Map Style One is a colorful map style that highlights landmarks and the major routes between cities and towns. These maps also include terrain details that provide a gently shaded 3D effect. These maps are great to use when you want to…
Marketers around the world are using locr GEOservices to improve their marketing campaigns. And while the name may sound complex, locr GEOservices actually give you an easy way to improve both your mailing list and your response rates. So let’s take a closer look at what locr GEOservices are and what they can do for…
In our last post, we looked at the importance of creating relevant marketing campaigns. In this post, we’ll take a look at how you can easily create campaigns that include this type of highly personalized communication. We all talk about the importance of data. But for many marketers, the only data they have to work…