In our May newsletter issue we asked you to answer a short survey about locr, our products and services. These answers help us create better and relevant content about Geomarketing, direct marketing and the print industry. 71% of our newsletter recipients enjoy reading general industry insights and expert knowledge. Additionally, 42% of the survey participants…
The concept of connecting printed communications with digital and online strategies is present throughout the whole Print & Digital Convention. Since the establishment of conference in 2017, locr is a regular exhibitor at the event for print and marketing decision makers from Germany and the Benelux. Visitors were able to discover providers from the print…
Printers are using different approaches to face the changes in the print industry. Some are adapting new workflows, some are renewing their equipment and some are adding new services to their portfolio to grow in 2019. Strong Partnerships Lead to a Strong Market Presence Smaller printers often struggle to compete with full-service print providers. But…
Get print-ready map images for your production – whenever you need them! Using the locr BATCH Tool you can create maps through our web frontend, and then download personalized maps directly from our servers. The best thing is—you only need your customers names and addresses to make a start on a campaign that adds value…
All direct mail campaigns need a good offer, and this campaign by the AARP Driver Safety initiative clearly shows the potential geomarketing solutions like personalized maps and geo-based analytics provide for marketing activities. AARP is a non-profit organization that offers driver safety courses designed to help keep drivers 50 and older independent, safe and confident…
Anyone working in marketing today knows that personalized communication leads to better response rates. But many marketers face a challenge: how to create personalized marketing campaigns when all you have to work with is a database of addresses? We picked some of our favorite geomarketing projects of the last few months to show you what’s…
The IPC, a leading postal organization, has published a guide to direct marketing that addresses three topical industry issues: GDPR, programmatic direct mail and geomarketing. The International Post Corporation is an association of 24 postal operators in North America, Europe and Asia Pacific. Some will be well-known to our blog readers: USPS, Deutsche Post DHL,…
Many businesses turn to their print and marketing service providers when it comes to campaign data management. For print service providers there’s an easy and effective opportunity to get one step ahead of the competition by processing address data to implement a new range of services for their customers! Geodata is hidden in every single…
Most buying journeys still end offline. This insight leaves marketers with the challenge to help customers find the store they are promoting. “In a typical month, 69% of US internet users bought something in a brick-and-mortar store, while 22% purchased online and 9% bought something online for in-store pickup.” (eMarketer Retail) As a result, 78%…
As consumers receive a wave of re-opt-in emails—marketers are facing massive declines in email marketing results. A recent study shows that email response rates plummeted by over 55%. On May 25th the EU General Data Protection Regulation (GDPR) came into effect—changing the methodology and marketing approach of many marketers not only in the European Union…