As the reality of the pandemic set in, many businesses paused their direct mail campaigns or repurposed existing campaigns. But now, as the vaccine gets into people’s arms, there is hope that marketers will start to develop new direct mail campaigns soon. Are you ready for these opportunities these campaigns represent? Now is the time…
Every year the locr team gathers in Germany for our annual meeting and a Christmas celebration. Of course, this year, we are unable to meet or to celebrate at the Christmas market. But that won’t stop us from raising a glass of Glühwein! This year, we’re sharing a recipe for White Glühwein: Here in Germany,…
2020 is drawing to a close, and most of us are not sad to see it go. What started as a year of opportunity in a robust economy ended with many of us trying to stay healthy while reworking our business strategies in this unprecedented time. The pandemic has brought significant changes to the print…
Consumers are facing challenges on a variety of fronts: economic, health, and even politics. These challenges have an impact on your customer and your business. Now is the time to look at the message and strategy of the direct mail you can create during difficult times. Our advice: Be empathetic: Show the recipient that your…
2020 has been a rollercoaster ride for marketers and print providers. In January, experts were predicting a slight increase in demand for direct mail. But by March, the pandemic wiped out any growth, and mail volumes decreased by 30 percent over the next three months. In August, mail volumes showed signs of life: mail volumes…
In many parts of the world, autumn marks the beginning of the conference season. At these events, companies showcase how their latest products and services help customers, and would-be customers, meet the changing demands of the markets they serve. Of course, the pandemic has dramatically altered the schedule and nature of these events. But one…
Marketers have been struggling with how to reach consumers in a time of social isolation. But recent research gives marketers an unexpected tool: the power of printed direct mail. Research done by marketing technology company Valassis reports that 37 percent of consumers say that during the pandemic, they’re more excited to receive their mail. That excitement translates…
When planning a marketing campaign, you need to define the target audience and the appropriate message. In most cases, that means using existing customer data and creating a message for this list. But how can you be sure that your message is reaching this large group of customers with different interests and demographics? Use the…
Some of our customers use our API for their special applications and programs to integrate personalized maps and services. But many of our readers may ask what an API actually is and what exactly can be done with it? We have conducted a short interview with locr’s managing director and CTO Holger Urbansky, who sheds…
Companies that want to advertise locally and regionally in their area often have to compete with large online shops and brands. They must bear in mind that their advertising must convey factors such as proximity, convenience and easy accessibility to customers, so that they are encouraged to shop regionally rather than online. Studies have shown…