When it comes to growing their business, many print providers choose to add packaging to their list of services. They do this for a good reason. Packaging today is no longer just a container to hold the product. Because it is often the first physical connection a customer has with a company, the package plays…
inzumi is a leading provider of customized travel guides that use personalized maps from locr to visually display the individually selected places of interest. Customers can choose between a variety of ready-made travel guides and an extensive travel guide configurator. Using this configurator users can select preferred categories they want to include into their personal…
locr’s North America representative Randy Hardy explains the advantages of locr products and services for print service providers. locr will showcase their location-based services like personalized maps and GEOservices from booth #11531 at the PRINTING United show, October 23-25 in Dallas, Texas. Don’t miss a visit to the locr booth #11531 at PRINTING United! Learn…
Trade shows and user conferences provide a valuable combination of building new business contacts, strengthening existing partnerships, sharing ideas and discussing new trends and innovations. We should know – the locr team are true trade show enthusiasts! Here are three tips for your (trade) show marketing – before, during and after an event: 1.…
locr will be showcasing their award-winning geomarketing solutions at the upcoming PRINTING United show, October 23-25 in Dallas, Texas. PRINTING United will provide a window to view the future of the printing industry. It’s for printers looking for ideas and applications to take their business into new directions. locr’s personalized maps create a valuable connection…
Summer isn’t called silly season for no reason. Marketers are often challenged with the decision of postponing their campaigns until the end of summer or gathering their best summer themed offers for a targeted audience. We have gathered some marketing tips to help you thrive during summer season! 1. Go local Whenever your products or…
As a longtime exhibitor at Dscoop events around the world, we’re happy to announce that locr is part of the Dscoop One Community. Dscoop created a new platform to bring together members from around the globe to share their experience and help print thrive. Dscoop is the independent community of HP Graphics Solutions technology owners…
In the US, spending for healthcare advertising has almost doubled over the past two decades, reports Reuters. New facilities and providers are emerging to bridge the gap between local family doctors and expensive, centralized hospitals. What does that mean for marketers to the healthcare sector? In this rapidly changing health-care market, providers must create marketing…
Geomarketing uses location-based data to connect people to places. Besides other forms of personalization, location-based marketing provides benefits for the customer and the marketer likewise. Thinking of location-based marketing, many marketers think of mobile marketing e.g. getting a push notification from a store you’re just passing. But it can be much easier than that! …
For us at locr, geomarkeing means not only supporting our customers boosting the visibility of their location. Using geodata and our proprietary locr technology we also help marketers and printers making the communication for their clients more personal and relevant. At the same time geomarketing offers the opportunity to gather data supporting strategic marketing planning.…