The American Jazz singer Billie Holiday once said: “You can’t copy anybody and end with anything. If you copy, it means you’re working without any real feeling.” But what does this quote mean in the context of your direct marketing campaigns? Be different to your competitors. When creating direct mail for your clients, it is…
Hi and ‚Moin‘ (like we say in northern Germany)! I am Jasmin, 27 years old and I came back to Braunschweig after living, studying and working for about seven years in the stormy city of Kiel, which is located at the Baltic Sea. I do marketing with the rest of the team, basically all about…
Healthcare is a market that depends on getting patients to the right location. Patients don’t want to drive too far to get the care they need. The Orthopaedics Center at the University of Chicago understands this trend. That’s why they wanted to increase visibility and new patient visits for its orthopedics practice in suburban Chicago.…
The XMPie Users Conference will be a lively, thought-provoking event. locr is delighted to be a Silver Sponsor of the 2020 event, taking place on February 24th-26th in Dallas, Texas. At this three-day event, attendees will take a deep-dive into the information they need to keep pace in this changing market. As a Silver Sponsor,…
In a time when consumers are increasingly distracted online, many marketers are turning to print as a way to cut through the “noise.” But to succeed as an attention-getter, print needs to be targeted and relevant, creating a connection with the recipient. Location is a way to create that connection. As direct mail expert Paul…
We were very excited when we heard on Twitter last month about a video that showed some of our map images being printed. It turned out that the video had been made by a customer of ours in London, England called Rapidity. If you haven’t already heard of them, you haven’t been keeping up! in…
By the close of 2019, a new sense of optimism returned to the print industry. Bringing that momentum to your business in 2020 requires a new perspective. To start, here is our look at the top trends in the printing industry: Advances in Digital Printing Lower cost inkjet printers enable print service providers to expand…
Our friends at XMPie recently held their annual Innovation Day in the UK for their customers, prospects and partners. We were there too. As we have come to expect from XMPie, they certainly made sure to demonstrate their own solutions in the pre-event communications. After registering for the event, all participants received two personalized emails…
If you want to learn more about using personalized maps and geomarketing solutions to enhance the traveler’s experience dive deeper in this section of the locr website!
When it comes to growing their business, many print providers choose to add packaging to their list of services. They do this for a good reason. Packaging today is no longer just a container to hold the product. Because it is often the first physical connection a customer has with a company, the package plays…