Experiences that were not accessible to us during the pandemic – like hotels and restaurants – are especially likely to see significant increases in the months ahead. Now is the time for print and marketing service providers with clients in the hospitality industry to act! Create direct mail campaigns now and get restaurants thriving again.…
The Dscoop Edge Fusion event is an online event with a mix of live presentations and educational sessions which will “follow the sun” around the world. There’s a full agenda over the four days from Monday May 17 to Thursday May 20. Dozens of Dscoop partners, like us here at locr, and many hundreds of…
After months of decline, consumer perceptions about their safety are improving around the world. Consulting firm Deloitte reports that more than half of consumers (53 percent) globally feeling safe going to the store. In the U.S., that number jumped from 51 percent in late December to 64 percent in March of 2021. While consumers feel less anxious,…
The number of vaccines going into people’s arms continues to rise. So does the number of people who are back to work. These trends are good news for everyone, but especially for retailers whose businesses were hit hard in the pandemic. Many retailers are using direct mail to get customers back into their business. But…
As experts in personalized maps and geomarketing, we have often been able to prove how successful geoindividualization is. They can be easily integrated into campaigns of all kinds – especially direct mailings – and increase response rates many times over. At the end of last year, when we were in the middle of the pandemic…
Pet nutrition company Josera combined print and online communications to attract new customers and get them to visit their retail locations. The company worked with leading direct mail and digital printer Grunewald GmbH to build a location-based direct marketing campaign. When a prospect makes an inquiry on the JOSERA website, they receive pet food sample packages that…
This past year has been a time of unprecedented change. Now, as vaccines start to become more available, the idea of a post-Covid world is a vision we can begin to believe. As the world begins to open up, people will be looking for new experiences. Marketers need to act now to be sure customers…
In recent weeks, the US government has shifted its vaccine distribution into high gear. Despite some glitches, each state is working hard to get the vaccine into the arms of the American people. To support this effort, hospitals, walk-in clinics, public health centers, and state departments of health will need printed materials to help get…
The pandemic has hurt a variety of print markets. But print providers are finding opportunity in a familiar place: printed direct mail. Marketers realize that printed direct mail is an excellent way to reach consumers who are stuck at home and growing weary of all their digital communications. These marketers embrace direct mail because it…
When it comes to direct mail, not all the news is bad. Writing in the mailing.com blog, Paul Bobnak highlights markets that are seeing growth in the pandemic. He notes how demand and low interest rates are creating opportunities in the real estate markets. Demand for real estate can translate into opportunities for printing postcards that use…