In a time when consumers are increasingly distracted online, many marketers are turning to print as a way to cut through the “noise.” But to succeed as an attention-getter, print needs to be targeted and relevant, creating a connection with the recipient. Location is a way to create that connection. As direct mail expert Paul…
We were very excited when we heard on Twitter last month about a video that showed some of our map images being printed. It turned out that the video had been made by a customer of ours in London, England called Rapidity. If you haven’t already heard of them, you haven’t been keeping up! in…
By the close of 2019, a new sense of optimism returned to the print industry. Bringing that momentum to your business in 2020 requires a new perspective. To start, here is our look at the top trends in the printing industry: Advances in Digital Printing Lower cost inkjet printers enable print service providers to expand…
Our friends at XMPie recently held their annual Innovation Day in the UK for their customers, prospects and partners. We were there too. As we have come to expect from XMPie, they certainly made sure to demonstrate their own solutions in the pre-event communications. After registering for the event, all participants received two personalized emails…
If you want to learn more about using personalized maps and geomarketing solutions to enhance the traveler’s experience dive deeper in this section of the locr website!
When it comes to growing their business, many print providers choose to add packaging to their list of services. They do this for a good reason. Packaging today is no longer just a container to hold the product. Because it is often the first physical connection a customer has with a company, the package plays…
inzumi is a leading provider of customized travel guides that use personalized maps from locr to visually display the individually selected places of interest. Customers can choose between a variety of ready-made travel guides and an extensive travel guide configurator. Using this configurator users can select preferred categories they want to include into their personal…
locr’s North America representative Randy Hardy explains the advantages of locr products and services for print service providers. locr will showcase their location-based services like personalized maps and GEOservices from booth #11531 at the PRINTING United show, October 23-25 in Dallas, Texas. Don’t miss a visit to the locr booth #11531 at PRINTING United! Learn…
Trade shows and user conferences provide a valuable combination of building new business contacts, strengthening existing partnerships, sharing ideas and discussing new trends and innovations. We should know – the locr team are true trade show enthusiasts! Here are three tips for your (trade) show marketing – before, during and after an event: 1.…
locr will be showcasing their award-winning geomarketing solutions at the upcoming PRINTING United show, October 23-25 in Dallas, Texas. PRINTING United will provide a window to view the future of the printing industry. It’s for printers looking for ideas and applications to take their business into new directions. locr’s personalized maps create a valuable connection…