locr GEOservices and Maps Direct Mail

GDPR Pushes Direct Mail’s Comeback

As consumers receive a wave of re-opt-in emails—marketers are facing massive declines in email marketing results. A recent study shows that email response rates plummeted by over 55%. On May 25th the EU General Data Protection Regulation (GDPR) came into effect—changing the methodology and marketing approach of many marketers not only in the European Union…

locr at Everything's Possible in Print 2018 London

“Everything IS Possible in Print …”

Everything is possible in Print. This was the theme and key message of an event in London this month at which I was fortunate to be asked to contribute a 10-minute ‘inspiration’ to an audience of 150 brand marketers, printers and their suppliers. As one of the keynote speakers, Simon Biltcliffe, the self-confessed “Marxist/Capitalist” CEO…

locr geoservices and maps blog image goldfish

Master Decreasing Attention Spans with Direct Mail Automation

Research found that the human attention span is decreasing. Human Attention Span in 2000: 12 seconds Human Attention Span in 2018: 8 seconds Goldfish Attention Span: 9 seconds Stating that we “no longer live in a world of Gutenbergs but in a world of Zuckerbergs,” Gerhard Märtterer, Eversfrank, highlights the focus our society sets when…

locr GEOServices and Maps Blog Image CIty

locr on tour – MarTech & Healthcare Marketing and Physician Strategies Summit

Tradeshows and user conferences are both great ways to acquire the knowledge you need to amplify your marketing efforts. After a successful start to 2018—with events in the US and UK—locr will be exhibiting at two more shows this April. The locr team will get together with other industry professionals to share industry ideas and…