Marketers around the world are using locr GEOservices to improve their marketing campaigns. And while the name may sound complex, locr GEOservices actually gives you an easy way to improve both your mailing list and your response rates. So let’s take a closer look at what locr GEOservices are and what they can do for your campaigns. locr…
“Direct mail is growing in popularity as marketers look for ways to cut through the digital clutter and reach customers,” says Randy Hardy, business development representative for locr. “Research shows that an image is the best way to create that level of engagement. That’s because your brain processes images thousands of times faster than text.…
Pat McGrew, director of production workflow services at InfoTrends, a division of KeyPoint Intelligence, is the author of a new white paper titled “Meeting Clients’ Needs with Geomarketing”. We recently talked to Pat about geomarketing and the ways in which it is enabling print and marketing service providers to extend their product offering and improve…