locr Blog Post Image Geomarketing

Taking Geomarketing Around the Globe—A Visual Event Recap

Trade shows and user conferences are melting pots of innovations, knowledge and the hottest industry trends.   We should know: the locr team are true trade show enthusiasts. No matter what the event, we’re always happy to surprise attendees with the vast range of possibilities that arise from personalized maps, share our insights, and pass…

locr GEOservices Maps Blog Post Image Personalization

The Ease of VDP Integration—Easily Use Geomarketing Solutions

If you are like most print service providers, you may struggle with the integration of personalization in your printed communications. In a DMA research, 50% of the interviewees named integrating data across platforms as a barrier to achieving data-driven marketing success. Also 49% said that enriching data quality is one of those challenges. Especially for…

Personalized Communication in Healthcare Marketing

After quality of care, location is one of the biggest factors patients consider when choosing a doctor. So, how can location-based marketing services help healthcare marketers create more patient-centered communications for the campaigns they create for their customers?   The Healthcare Market   The transformation of the U.S. healthcare industry has meant big changes in…

locr Maps the US Solar Eclipse

Today, millions of people across the United States will see the total eclipse. Day will turn into night with just the sun’s corona shimmering through the dark. It’s one of the biggest eclipses in nearly 100 years.   How do solar eclipses happen? Simply put, solar eclipses happen  when the moon is positioned exactly between…