Big map produced by locr yields big results

Production of drupa’s largest map results in a new customer for the leading provider of personalized maps Braunschweig, Germany – June 14, 2016 – locr GmbH (http://www.locr.com), the world’s leading provider of GEOservices and personalized maps, announces today that they have concluded their participation at drupa by forming a new partnership with fotoboden. fotoboden, (fotoboden.de),…

Antalis & locr

Project Aims & Results Antalis is a leading paper merchant in Germany. They partnered with various software vendors and digital printers to run the D2B (digital to business) Roadshow in six cities. They attracted over 850 attendees with a multi-channel marketing campaign consisting of personalized postcards, a personalized landing page and video that used locr…

Porsche & locr

Project Aims & Results Porsche used locr maps to market their new models. The campaign invited people to come to their nearest Porsche car dealership and have a look at the new cars personally. By integrating locr NAVImaps with other personalised information Porsche increased the response rates and attracted more visitors. Other Projects:

Europcar & locr

Project Aims & Results One of Europe’s leading car rental companies, Europcar, undertook a large scale direct marketing programme to gain new customers. Working with Avarto Bertelsmann and locr, the campaign used locr GEOservices and NAVImaps to incorporate individual route maps and distance and travel time information in the highly personalized mailers. With this approach…

Adding Value to Print and Mailing Campaigns

The print industry’s biggest tradeshow is here and locr will be there, showing printers how to get the most out of print! At drupa, locr will demonstrate how printers can use personalized maps to make printed communications more relevant and engaging. We’ll show marketers how GEOservices can refine their mailing list so they can target…

locr Announces Integration with the New HP PrintOS

locr Announces Integration with the New HP PrintOS Combined solution gives HP customers a fast, efficient way to add personalization to their communications Braunschweig, Germany – May 10, 2016  – locr, (locr.com) the global leader in personalized maps and GEOservices, announces that its solution has been fully integrated with the new HP PrintOS. This integration gives…

The future of print is positive

After years of struggling to recover from the 2008 recession, the global economy is showing some signals of growth. And printers are starting to feel the positive effects of that growth in their businesses. As a result, vendors are introducing innovations to support renewed demands from printers. So, as the print industry heads to their…