Combining Print and Online Communications to Drive Customers to Retail Shops

Pet nutrition company Josera combined print and online communications to attract new customers and get them to visit their retail locations. The company worked with leading direct mail and digital printer Grunewald GmbH to build a location-based direct marketing campaign. When a prospect makes an inquiry on the JOSERA website, they receive pet food sample packages that…

Creating Connection In the Pandemic

With consumers stuck at home during the pandemic, marketers turn to an old ally: printed direct mail. These marketers find that direct mail reaches consumers who are growing tired of Zoom meetings and social media. In isolation, these consumers are ready for the type of physical connection direct mail provides. Our blog post has essential…

locr Crisp Case Study University of Chicago Medicine

New Patient Recruitment Objectives The Orthopaedics Center at the University of Chicago Medicine wanted to increase visibility and new patient visits for the orthopaedics practice in its Matteson, Illinois location. Strategy The overall campaign message was: You don’t have to drive to Chicago for adult or children’s orthopaedics – world class care is right here,…

Half-Full

At the start of 2021, I can’t help think about the glass of water analogy: is it half-full or half-empty? In many parts of the world, the pandemic has gotten worse. As infections rise, so do the restrictions on the economy. Having vaccines reach the arms of more and more people creates hope that this…

Comfort & Joy

2020 has been a year unlike any we have experienced before. All of us have felt the health and economic disruption caused by the coronavirus. In this newsletter, we reflect on how the pandemic of 2020 has impacted our lives and our industry. We take a hopeful look at the opportunities that 2021 will bring.