The Power of Geodata in Marketing

Dscoop Edge Rockies is getting closer, and locr is excited to return to in-person events! After two years of the pandemic, it will be great to meet in person, see familiar faces, and make new contacts. This Dscoop event comes at a perfect time, as the industry faces challenges like ongoing COVID restrictions, economic shifts,…

The Top Five Ways for Print & Marketing Service Providers to Create Success in a Changing Market

1. (Re) Learn the Value of Direct Mail During the pandemic, the use of direct mail surged – and for a good reason. Marketers found that direct mail was an effective tool for creating connections and engagement with isolated consumers at home. Research done by the Royal Mail in the UK backs up the effectiveness…

The Road to Recovery

VIDEO: The Road to Recovery The Road to Recovery – Creative Ideas for Getting Back to Business In addition to the recording, locr also has prepared a comprehensive toolkit called the locr BACKpack. This vital resource includes sample campaigns, how-to information, and case studies that help printers, direct mail shops, and marketing agencies support the…

The Value of Location in Today’s Direct Mail

As Autumn officially begins, many print and marketing service providers are wondering what comes next. Some events have been canceled, while others are moving forward. Some businesses are open and prospering, while others are still having trouble getting customers in their doors. In these changing times, business plans, sales pitches, and clients’ needs are continually…

Direct Mail Supports the Return to Normal

After enduring months of struggle during the pandemic, businesses have started to open their doors carefully. But getting customers back into those open businesses has not been easy. Businesses most acutely affected by the Coronavirus crisis are those whose very existence depends on people coming in through the door. Often, these businesses provide services that…