The pandemic caused in-person events to come to a halt in 2020. While Zoom and online conferences provided a suitable alternative during the pandemic, we very soon realized that nothing could take the place of meeting people face to face. That’s why locr is excited to be adding in-person events to its fall schedule! This…
In the early part of 2020, the hospitality industry experienced the most significant challenge in its history. As the pandemic forced the shutdown of virtually everything, these businesses faced an unprecedented drop in business. Hotel room revenue in the US and Europe was essentially cut in half during the pandemic. While restaurants pivoted to curbside…
In this eBook, we look at the state of hospitality today, focusing on hotels, restaurants, and events. We provide ideas for how print and marketing service providers can support a sector that was hit particularly hard by the pandemic. It shows how you and your clients can now create new opportunities together through a marketing-centered…
eBOOK: Print Touches: The Power of Direct Mail Research shows us that direct mail works. While response rates may vary depending on different offers, colors, layouts, etc., the idea that we can send a direct mail piece and know that there will be some engagement is a given. But do you ever wonder why direct…
locr CASE STUDY: McNellie’s Restaurants Personalized Maps Drive Traffic to New Location Objectives McNellie’s, a restaurant chain based in Tulsa, Oklahoma, opened a second location. They wanted to generate awareness of the new restaurant and encourage people to visit it. Ads in local papers were not as effective for the new location and it wasn’t…
The pandemic forced many marketers to take a new look at how they reach their target customers. As marketing budgets tightened and consumer’s time at home increased, research done by the Royal Mail shows that many marketers took a new look at direct mail. These marketers found direct mail a financially friendly way to cut…
Over the last few months, the locr team has developed a lot of new content for you, which we hope has already helped you and your business. In addition to our many existing eBooks, we have now developed a new eBook series specifically adapted to different markets and industries, called “How to use Geomarketing”. In…
It is not just the temperature that is heating up! Tripadvisor’s 2021 Summer Travel Index reveals that travel is making a big comeback. For example, two-thirds of Americans (67 percent) plan to travel this summer, a 17 percent increase from those who traveled this spring. Most of these travellers are still somewhat reluctant to fly,…
Experiences that were not accessible to us during the pandemic – like hotels and restaurants – are especially likely to see significant increases in the months ahead. Now is the time for print and marketing service providers with clients in the hospitality industry to act! Create direct mail campaigns now and get restaurants thriving again.…
locr CASE STUDY: University Of Chicago Medicine New Patient Recruitment Objectives The Orthopaedics Center at the University of Chicago Medicine wanted to increase visibility and new patient visits for the orthopaedics practice in its Matteson, Illinois location. Strategy The overal campaign message was: “You don’t have to drive to Chicago for adult or children’s…