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Master Your Direct Mail ROI

  Here’s a thing about direct mail all marketers will agree about: The smart way to cut costs is to not waste money on sending direct mail to people who won’t be interested. By shifting your marketing budget from quantity to a focus on quality, you can create eye-catching direct mail campaigns that generate results.

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Not Any Map Does the Job

It’s the end of 2017, and 12 months full of exciting challenges, innovative projects and inspiring events and new contacts lie behind the locr team. This year, we implemented new features to our set of solutions and improved existing workflows for our partners, improving the way they create communications for their customers. In this issue…

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The Ease of VDP Integration

Fall has come and nearly gone already! On this beautiful fall day, as I walk near our Braunschweig headquarters, no maps are needed. But when it comes to your marketing campaigns, you need to do more than wander – you need directions. In this issue of our locr newsletter, we have the information you need…

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Marketers and Location—A Successful Match

In this digital economy, brick-and-mortar businesses are facing increased competition from online retailers. To compete, retailers must find ways to communicate their secret weapon: the value of their location. This issue of the locr newsletter is full of ideas that will help retailers – or any business – to promote the value of their location…