HEALTHCARE Highlight proximity and accessibility of your servicesGuide patients to appropriate careDesign patient-centered cross media communications Distance and travel time are critical when choosing healthcare services, and knowing where to go in an emergency is essential. Use geodata to advantage and show the right location for getting the right care. Tangible direct mail with personalized…
RETAIL visualize short distances to your storeadd value to the buying experienceincrease response and sales rates Distance, location, and routes are critical in local retail. Whether you want to announce a new opening, promote discount promotions or send coupons: Geomarketing appeals to new and existing customers and motivates them to visit your store. Successful geomarketing…
… *locr has entered the chat* PrintComm recently published some really interesting content about maps and direct mail. One of them is titled “Should Your Direct Mail Include a Map or a QR Code That Links to a Map Application?” – This is a really good question, and as a provider of maps and geoservices…
A while ago, we at locr partnered with a team of experts for a special project: a personalized cover for the German DRUCKMARKT magazine. The goal of this project was to show how print personalization and geomarketing adds value to magazines. The project proved to be a great success, and now, locr and DRUCKMARKT are…
Magazine publishing has undergone a major shift in the last ten years. The wide availability of digital publications and podcasts has made many readers turn away from their printed publications. Research firm Statista reports that European magazine readership has dropped by seven percent in recent years. And, as readership dropped, so did advertising revenues. Many…
As more consumers face digital fatigue, many marketers turn to direct mail. These marketers find that direct mail is a great way to reach consumers burnt out from the stream of ads they experience on their screens. But to be effective, today’s direct mail must use a combination of technology and strategic planning. In two…
A new survey commissioned by the American Hotel & Lodging Association suggests that gas prices and inflation will impact summer travel decisions more than concerns about the coronavirus. This year, nearly seven in 10 Americans (69 percent) report being likely to travel this summer, with 60 percent saying they are likely to take more vacations…
locr CASE STUDY: AARP Showing the Way to Courses with Geomarketing Objectives The AARP runs a “Smart Driver” course to help keep drivers 50 and older independent, safe and confident while on the road. They were used to attracting half a million attendees a year in the USA but then audiences started declining. So the…
After months and months of focus on the pandemic, healthcare providers are now striving to get patients back to their offices. The reason? During the pandemic, so many patients missed the routine care and tests needed to maintain good health. Marketers that work with healthcare companies are working hard to get these patients back. And…
Anyone who owns a non-electric car knows that fuel prices are up – a lot. Record high fuel costs have many Americans rethinking where they go and how they get there. A recent survey by the American Automobile Association (AAA) reports that 59 percent of motorists said they were making changes to their driving habits…