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Master Decreasing Attention Spans with Direct Mail

In times where the human attention span is comparable with that of a goldfish, marketers must think of ways to produce digestible content that still generates the customer’s attention. Many marketers found that targeting customers across different media channels provides more touchpoints and a higher chance of customers interacting with marketing content.

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The New Role of Direct Mail in Digital Marketing

To adapt to the digital change that’s undergoing in the marketing industry, marketers turn to new approaches to break through the digital clutter. But digital alone will not lead to create the success these marketers seek. Today, effective marketers are the ones who balance digital channels with the reliable power of customized printed communication programs.…

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Improve Your ROI with Geomarketing

A company’s primary goal is to connect customers with their business. Marketers try to support this mission by adopting new tools and technology as they search for ways to get a better return on their marketing investment (ROMI). Geomarketing has become the latest trend in helping marketers achieve the goals of efficiency and results.

locr to exhibit at PrintWeekLive 2018

locr to exhibit at PrintWeekLive! 2018

It’s locr on tour, again! Tony and Thomas are more than happy to be part of PrintWeekLive! 2018, being held next month in Coventry England. A show for the industry, by the industry, this event brings printers and print buyers together for a two-day conference for discussions about the print business and technologies. This interactive event…

locr to exhibit at Dscoop Americas 2018

locr to exhibit at Dscoop Americas 2018

Thomas and Randy will be at Dscoop Americas 2018 to pass on geomarketing best practices that have helped marketers unleash the power of their printed communications! Visit them at the locr booth #43 to get the tools you need to sky rocket your next printed campaign with the power of location-based services. At the event,…

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Master Your Direct Mail ROI

  Here’s a thing about direct mail all marketers will agree about: The smart way to cut costs is to not waste money on sending direct mail to people who won’t be interested. By shifting your marketing budget from quantity to a focus on quality, you can create eye-catching direct mail campaigns that generate results.