locr CASE STUDY: Print Solutions Personalized Covers Promote Local Paper Merchant Branches Objectives Premier Paper, a leading paper merchant in the UK, wanted to highlight the proximity of their branches to their customers. They teamed up with Earth Island, the publisher of the monthly ‘Print Solutions’, to create a magazine that would also allow the…
PODi CASE STUDY: AARP Projekt Aims & Results The AARP Driver Safety (ADS) team uses a number of tactics to attract half a million attendees to its courses throughout the USA each year. However, 5 years ago, ADS experienced declining audiences for the in-person courses. They wanted to increase the number of attendees and also…
PODi CASE STUDY: Print Solutions Projekt Aims & Results For the June edition of Print Solutions, publisher Earth Island wanted to show their readership what’s possible with digital print and variable data. To take the issue beyond the normal forms of personalization, they turned to locr for geomarketing solutions. This one-off project not only created…
PAUL BOBNAK WHITE PAPER: How Personalized Maps Add Value to Your Direct Mail If you want to find out more about how geomarketing can improve the results of any marketing campaign you can read the whole 8-page white paper. Just complete the form below to download the white paper now. We will not share your…
PODi CASE STUDY: DeutschlandCard Projekt Aims & Results Very high-volume mass direct mail to millions of recipients often has very low response rates because they are not personalized and do not appeal enough to the interests of the recipients. DeutschlandCard GmbH, one of Germany’s largest multi-partner loyalty programs with 20 million members, and its partner,…
You’ve heard that Geomarketing can help your marketing campaigns be more successful, but just how does that work in practice? We at locr have a proprietary geomarketing solution – GEOservices. GEOservices is a service that lets you improve the quality of your mailing list. The result of using GEOservices to refine your address list is…
Marketers are full of ideas about creating new engaging, interesting and inspiring campaigns. If you too have direct mail campaigns scheduled for the upcoming season (and who doesn’t?) you know what lies ahead: campaign statistics, response rates, and ROI reports. That’s why right now is a great time to get your mailing list in the…
INFOTRENDS WHITE PAPER: Locate Opportunity With Geomarketing If you want to find out more about how geomarketing can improve the results of any marketing campaign you can read the whole 8-page white paper. Just complete the form below to download the white paper now. We will not share your contact information or personal data with…
INFOTRENDS WHITE PAPER: Meeting Clients’ Needs with Geomarketing Learn how to use geomarketing to improve the results of your clients’ marketing campaigns in this white paper. Just complete the form below to download the white paper now. We will not share your contact information or personal data with any third parties. For further information please…
PODi CASE STUDY: De Bradelei Projekt Aims & Results De Bradelei Stores are a group of shopping outlet malls in the UK offering fashion from leading brands at discounted prices. They wanted to increase footfall and boost sales in Autumn 2016 by targeting lapsed customers from their extensive database. All sales are undertaken in-store as…