Porsche & locr

Project Aims & Results Porsche used locr maps to market their new models. The campaign invited people to come to their nearest Porsche car dealership and have a look at the new cars personally. By integrating locr NAVImaps with other personalised information Porsche increased the response rates and attracted more visitors. Other Projects:

Europcar & locr

Project Aims & Results One of Europe’s leading car rental companies, Europcar, undertook a large scale direct marketing programme to gain new customers. Working with Avarto Bertelsmann and locr, the campaign used locr GEOservices and NAVImaps to incorporate individual route maps and distance and travel time information in the highly personalized mailers. With this approach…

Adding Value to Print and Mailing Campaigns

The print industry’s biggest tradeshow is here and locr will be there, showing printers how to get the most out of print! At drupa, locr will demonstrate how printers can use personalized maps to make printed communications more relevant and engaging. We’ll show marketers how GEOservices can refine their mailing list so they can target…

locr Announces Integration with the New HP PrintOS

locr Announces Integration with the New HP PrintOS Combined solution gives HP customers a fast, efficient way to add personalization to their communications Braunschweig, Germany – May 10, 2016  – locr, (locr.com) the global leader in personalized maps and GEOservices, announces that its solution has been fully integrated with the new HP PrintOS. This integration gives…

The future of print is positive

After years of struggling to recover from the 2008 recession, the global economy is showing some signals of growth. And printers are starting to feel the positive effects of that growth in their businesses. As a result, vendors are introducing innovations to support renewed demands from printers. So, as the print industry heads to their…

Improving Your Marketing ROI

Depending on your location, spring has either arrived or is right around the corner! Now is a great time to do a spring-cleaning on your mailing list! In this issue of the newsletter, we’ll show you how to clean up your list to get rid of the contacts that don’t serve you, and target the…

New Look for Personalized Maps

Last month we announced, that locr is now using OpenStreetMap as data provider for locr GEOservices and personalized maps. In this issue of the newsletter, we’ll take a closer look at one of the benefits of that move: the new look and feel of our maps. And while we’re talking about looks, this newsletter also…