The Power of Maps eBook Print Moves: The Power of Maps We recently introduced you to our latest white paper, “The Power of Maps”. In it, we looked at scientific studies on the perception and psychology of geographic maps and image perception in general. We have condensed this knowledge in our latest ebook. In “Print…
The Dscoop Edge Fusion event is an online event with a mix of live presentations and educational sessions which will “follow the sun” around the world. There’s a full agenda over the four days from Monday May 17 to Thursday May 20. Dozens of Dscoop partners, like us here at locr, and many hundreds of…
After months of decline, consumer perceptions about their safety are improving around the world. Consulting firm Deloitte reports that more than half of consumers (53 percent) globally feeling safe going to the store. In the U.S., that number jumped from 51 percent in late December to 64 percent in March of 2021. While consumers feel less anxious,…
You already know that we swear by the power of personalized maps. Maps create connections, arouse emotions and attention, but few in the marketing world understand exactly how they do this. We’ve looked at some scientific studies to get a understanding of how images and maps work. We put together our findings in a new…
locr White Paper locr White Paper “The Power of Maps” You already know that we swear by the power of personalized maps. Maps create connections, arouse emotions and attention, but few in the marketing world understand exactly how they do this. We’ve looked at some scientific studies to get a understanding of how images and…
Reconnecting With Lapsed Customers Objectives De Bradelei Stores in the UK offer fashion from leading brands at discounted prices. They wanted to increase footfall and boost sales by targeting lapsed customers from their extensive database. Strategy They engaged Eight Days a Week Print Solutions (EDWPS) to design and manage a direct marketing campaign using…
The number of vaccines going into people’s arms continues to rise. So does the number of people who are back to work. These trends are good news for everyone, but especially for retailers whose businesses were hit hard in the pandemic. Many retailers are using direct mail to get customers back into their business. But…
As experts in personalized maps and geomarketing, we have often been able to prove how successful geoindividualization is. They can be easily integrated into campaigns of all kinds – especially direct mailings – and increase response rates many times over. At the end of last year, when we were in the middle of the pandemic…
Though we still have a way to go, a post-pandemic world is starting to take shape. That means now is the time to talk to your clients about creating marketing campaigns that reach customers in the new, new normal. This issue of the newsletter has the information you need to make those campaigns successful. Start…
Geodata and Personalized Maps for Retail Marketing Objectives German pet nutrition company JOSERA wanted to combine its website with printed direct mail as part of an effort to acquire new customers and drive traffic to JOSERA’s retail network. Strategy JOSERA engaged a leading direct mail and digital printer, Grunewald GmbH to create a location-based…