Decision-making in marketing relies heavily on data analytics. It’s a dry topic no marketer likes to spend more time than necessary with. And the more data there is, the more difficult it gets to manage it. locr has a solution for senior decision-makers and data analysts that enable them to easily segment and select target…
Geomarketing eBook Why Location-Based Marketing Works and How It Achieves Results – the eBook Location-based marketing covers both an emotional address and relevant information—and using personalized maps gives your design the valuable touch it needs to catch the reader’s eye. In this eBook we’re getting to the core of location-based marketing—what are geodata in marketing…
Whenever printers and marketers used personalized maps they learned that maps establish a sense of connectedness that other channels struggle to accomplish. locr now introduces a new range of map styles that open the door to just about endless design possibilities allowing you to create location-based communications that easily adapt to your design and campaign…
Can magazine advertising add real value? As marketers re-discover the power of printed communications, far-reaching developments in magazine printing technology open the door for more personalized marketing messages. However, marketers are still challenged with creating customized communications for a demographically diverse readership. locr has a solution to overcome this challenge. Read on to discover how…
We’re starting the New Year with a development fresh from the locr headquarters. The locr website has a new design! Together with a new intuitive user interface, we also introduce a completely new section to the website that brings you exclusive Geomarketing insights, valuable industry knowledge and marketing content for free. Read on to discover…
In the first week of December our internal NAVImaps had nothing but one destination – Braunschweig, Germany. The locr team traditionally gathers to recap the year and look at new challenges and adventures that lie ahead, eat homemade cookies and enjoy a cup of mulled wine at the local Christmas market. And what a year…
The Evolution of Direct Mail – Selling the Power of Direct Mail Print service providers must start merging print and online channels to keep selling the power of printed touchpoints to their customers. The good news is that today, there are many new technologies that can enhance the benefits of printed direct mail in a…
Start Using Personalized Maps in Your Marketing Plan – It Pays Off! Today we will get to the bottom of personalized mapping! What makes people engage with personalized maps? And what makes locr’s personalized maps the perfect choice for your customer communication? Read on to discover how to create “mail momentum” that gets your customers…
Location-Based Customer Communication enhances learning experience The AARP Driver Safety team uses a number of tactics to attract half a million attendees to its courses throughout the USA each year. However, 5 years ago, AARP Driver Safety experienced declining audiences for the in-person courses. They wanted to increase the number of attendees and also try…
Let Your Print Business Benefit from Location Data! Printers as well as marketers know that in today’s world of big data, the vast availability of customer information presents new challenges. For businesses to create relevant communications for their target audience, they need personalization—which is driven by data. locr gives printers the opportunity to generate new…