This article brings you new ideas on how to use and spice up EDDM (door drop) marketing using the new locrFINDER. The following example describes a marketing campaign of a fictional restaurant. Learn how the traditional EDDM campaign can easily become a cross media marketing tool with innovative personalization elements: Imagine the best of a…
For next week’s PRINTING United in Atlanta we created a new Aftershow Guide with hotels and attractions near the event location. Of course, we had to include a QR code linking to the new locrFINDER for the guests to try out! In this case the map style matches the design of the printed guide. You…
Whether your company has an online store, website or app: Location finders are essential. Customers and business partners need to know, where you are and how to get there. The new locrFINDER is a complete solution providing all important information at a glance! Here you see your nearest airport: The first impression always has a…
For retail stores it is essential to communicate where they are and how to find them. Location data makes all the difference here! This ebook gives a short overview of the current situation of the retail market, and provides tips and inspiration on how to create an efficient customer approach. There are many ways to…
Safe transportation, relevant information, a recognizable design: packaging can be used in many ways and has a major impact on buying decisions. As recently posted on the drupa blog: “Packaging makes the brand!”1 There is a wide range of packaging solutions, innovative and sustainable materials and finishing options. Online purchases and e-commerce sales are constantly…
We are living in the “digital age”, and at the same time experiencing a revival of direct mail. Due to increasing screen time and overflowing e-mail inboxes, we enjoy the benefits of print products even more. First of all, the most obvious difference to digital content might be the haptics. Holding a print product appeals…
eBOOK: The Power of Maps In this ebook you will find the most important facts from our comprehensive White Paper “The Power of Maps”: We looked at scientific studies on the perception and psychology of geographic maps and image perception in general: Why are maps so appealing to us, why are they even more effective than…
eBOOK: Direct Mail vs. Sustainability Direct mail is a powerful tool for print and cross media campaigns, and can definitely support sustainable business values. Learn how print products pay off on many levels for your marketing campaigns and for the environment! This ebook provides tips and ideas on how to plan and implement efficient direct…
This eBook covers the unique challenges of healthcare marketing and provides creative solutions for successful patient-centered communications. Using location data to advantage is an easy way to attract attention and guide patients to the closest hospital or doctor’s office. It includes a real success story of how the Orthopaedics Center at the University of Chicago…
In this article we provide three ideas to start the year off right and support your marketing goals for 2023. Even small shifts can make a big difference! Address List Clean Up Collecting customer information is essential for various reasons. But an increasing amount of data needs to be cleaned out from time to time:…