locr GEOservices and Maps Blog Image Christmas

Not Any Map Does the Job

It’s the end of 2017, and 12 months full of exciting challenges, innovative projects and inspiring events and new contacts lie behind the locr team. This year, we implemented new features to our set of solutions and improved existing workflows for our partners, improving the way they create communications for their customers. In this issue…

locr Blog Post Image Geomarketing

The Ease of VDP Integration

Fall has come and nearly gone already! On this beautiful fall day, as I walk near our Braunschweig headquarters, no maps are needed. But when it comes to your marketing campaigns, you need to do more than wander – you need directions. In this issue of our locr newsletter, we have the information you need…

locr GEOservices and Maps Marketing Industry Blog Post Marketers and Location Image of Monaco City

Marketers and Location—A Successful Match

In this digital economy, brick-and-mortar businesses are facing increased competition from online retailers. To compete, retailers must find ways to communicate their secret weapon: the value of their location. This issue of the locr newsletter is full of ideas that will help retailers – or any business – to promote the value of their location…

Camera and photographs on an old map geodata

Are You Making the Location Connection?

If you offer marketing services to healthcare companies, you know how important location has become to these organizations. Today’s healthcare providers succeed by getting patients to utilize the location that offers the right level of care. The good news for healthcare marketers—or any business that relies on the value of location—is that using today’s geomarketing…

Getting the Most out of Your VDP Investments

If you are like most printers and marketers, you’ve listened to the experts and have adopted some form of variable data publishing (VDP) solution to add personalization to your communications. But how many of you are using VDP to its fullest potential? In this newsletter, we take a closer look at the value VDP brings…

locr GEOservices and Maps Blog Image Location

Add Value To Customer Communication—With locr Geomarketing Solutions

You’ve heard that Geomarketing can help your marketing campaigns be more successful, but just how does that work in practice? We at locr have a proprietary geomarketing solution – GEOservices. GEOservices is a service that lets you improve the quality of your mailing list. The result of using GEOservices to refine your address list is…