Summertime for Marketers

Holidays, trips to the sea, sun and fun top many of our to do lists this season. But while many marketers are enjoying the summer, they know that come fall, there will be more campaigns to create, more leads to generate, and ROI goals that need to be met. That’s why summer time is a…

Adding Value to Print

If you are looking to improve the response rate of your next marketing campaign, look no further than the printed page. Print creates a high-value connection with your prospect that leads to better engagement – and better results. Speaking of print, don’t miss our report from drupa 2016! We came away form the eleven-day event…

Big map produced by locr yields big results

Production of drupa’s largest map results in a new customer for the leading provider of personalized maps Braunschweig, Germany – June 14, 2016 – locr GmbH (http://www.locr.com), the world’s leading provider of GEOservices and personalized maps, announces today that they have concluded their participation at drupa by forming a new partnership with fotoboden. fotoboden, (fotoboden.de),…

Antalis & locr

Project Aims & Results Antalis is a leading paper merchant in Germany. They partnered with various software vendors and digital printers to run the D2B (digital to business) Roadshow in six cities. They attracted over 850 attendees with a multi-channel marketing campaign consisting of personalized postcards, a personalized landing page and video that used locr…

Porsche & locr

Project Aims & Results Porsche used locr maps to market their new models. The campaign invited people to come to their nearest Porsche car dealership and have a look at the new cars personally. By integrating locr NAVImaps with other personalised information Porsche increased the response rates and attracted more visitors. Other Projects:

Europcar & locr

Project Aims & Results One of Europe’s leading car rental companies, Europcar, undertook a large scale direct marketing programme to gain new customers. Working with Avarto Bertelsmann and locr, the campaign used locr GEOservices and NAVImaps to incorporate individual route maps and distance and travel time information in the highly personalized mailers. With this approach…