locr CASE STUDY: De Bradelei Reconnecting With Lapsed Customers Objectives De Bradelei Stores in the UK offer fashion from leading brands at discounted prices. They wanted to increase footfall and boost sales by targeting lapsed customers from their extensive database. Strategy They engaged Eight Days a Week Print Solutions (EDWPS) to design and manage…
The number of vaccines going into people’s arms continues to rise. So does the number of people who are back to work. These trends are good news for everyone, but especially for retailers whose businesses were hit hard in the pandemic. Many retailers are using direct mail to get customers back into their business. But…
As experts in personalized maps and geomarketing, we have often been able to prove how successful geoindividualization is. They can be easily integrated into campaigns of all kinds – especially direct mailings – and increase response rates many times over. At the end of last year, when we were in the middle of the pandemic…
locr CASE STUDY: Josera Geodata and Personalized Maps for Retail Marketing Objectives German pet nutrition company JOSERA wanted to combine its website with printed direct mail as part of an effort to acquire new customers and drive traffic to JOSERA’s retail network. Strategy JOSERA engaged a leading direct mail and digital printer, Grunewald GmbH…
Pet nutrition company Josera combined print and online communications to attract new customers and get them to visit their retail locations. The company worked with leading direct mail and digital printer Grunewald GmbH to build a location-based direct marketing campaign. When a prospect makes an inquiry on the JOSERA website, they receive pet food sample packages that…
This past year has been a time of unprecedented change. Now, as vaccines start to become more available, the idea of a post-Covid world is a vision we can begin to believe. As the world begins to open up, people will be looking for new experiences. Marketers need to act now to be sure customers…
In recent weeks, the US government has shifted its vaccine distribution into high gear. Despite some glitches, each state is working hard to get the vaccine into the arms of the American people. To support this effort, hospitals, walk-in clinics, public health centers, and state departments of health will need printed materials to help get…
The pandemic has hurt a variety of print markets. But print providers are finding opportunity in a familiar place: printed direct mail. Marketers realize that printed direct mail is an excellent way to reach consumers who are stuck at home and growing weary of all their digital communications. These marketers embrace direct mail because it…
When it comes to direct mail, not all the news is bad. Writing in the mailing.com blog, Paul Bobnak highlights markets that are seeing growth in the pandemic. He notes how demand and low interest rates are creating opportunities in the real estate markets. Demand for real estate can translate into opportunities for printing postcards that use…
As the reality of the pandemic set in, many businesses paused their direct mail campaigns or repurposed existing campaigns. But now, as the vaccine gets into people’s arms, there is hope that marketers will start to develop new direct mail campaigns soon. Are you ready for these opportunities these campaigns represent? Now is the time…