Direct Mail is Here to Stay

To reach consumers who were isolated at home during the pandemic, marketers had to adjust their marketing strategies rapidly. For many, that meant an increase in the use of direct mail. Research done by the Royal Mail in the UK reveals that marketers increasingly turned to physical mail during the pandemic. The reason is apparent:…

locr Case Study McNellie’s Restaurants

Personalized Maps Drive Traffic to New Location Objectives McNellie’s, a restaurant chain based in Tulsa, Oklahoma, opened a second location. They wanted to generate awareness of the new restaurant and encourage people to visit it. Ads in local papers were not as effective for the new location and it wasn’t receiving enough business.    Strategy…

Summer Travel Is Back

Tripadvisor’s 2021 Summer Travel Index reveals that travel is making a big comeback. This summer, many people plan to travel again, and most are going by car. Information you can use: In the new “How to use Geomarketing” series, we highlight a different market in each eBook. This month we would like to start with…

How to use Geomarketing: RETAIL

How to use Geomarketing: RETAIL As the pandemic seems to be drawing to a close, many retailers are now hoping that they will soon be able to reopen their stores properly – without any tests or appointments. The eBook How to use Geomarketing in: Retail shows you how you can use events, for example, to…

locr Case Study University Of Chicago Medicine

New Patient Recruitment Objectives The Orthopaedics Center at the University of Chicago Medicine wanted to increase visibility and new patient visits for the orthopaedics practice in its Matteson, Illinois location.   Strategy The overal campaign message was: “You don’t have to drive to Chicago for adult or children’s orthopaedics – world class care is right…

New Hope

It seems as if we are emerging from this long, difficult period. As vaccines are more widely distributed, people are slowly getting back to normal. Consumers, who have been in isolation for a year, are ready to spend money. Now is the time to create direct mail campaigns that successfully bring customers back to companies…