In the early part of 2020, the hospitality industry experienced the most significant challenge in its history. As the pandemic forced the shutdown of virtually everything, these businesses faced an unprecedented drop in business. Hotel room revenue in the US and Europe was essentially cut in half during the pandemic. While restaurants pivoted to curbside…
locr CASE STUDY: McNellie’s Restaurants Personalized Maps Drive Traffic to New Location Objectives McNellie’s, a restaurant chain based in Tulsa, Oklahoma, opened a second location. They wanted to generate awareness of the new restaurant and encourage people to visit it. Ads in local papers were not as effective for the new location and it wasn’t…
The pandemic forced many marketers to take a new look at how they reach their target customers. As marketing budgets tightened and consumer’s time at home increased, research done by the Royal Mail shows that many marketers took a new look at direct mail. These marketers found direct mail a financially friendly way to cut…
Over the last few months, the locr team has developed a lot of new content for you, which we hope has already helped you and your business. In addition to our many existing eBooks, we have now developed a new eBook series specifically adapted to different markets and industries, called “How to use Geomarketing”. In…
It is not just the temperature that is heating up! Tripadvisor’s 2021 Summer Travel Index reveals that travel is making a big comeback. For example, two-thirds of Americans (67 percent) plan to travel this summer, a 17 percent increase from those who traveled this spring. Most of these travellers are still somewhat reluctant to fly,…
Experiences that were not accessible to us during the pandemic – like hotels and restaurants – are especially likely to see significant increases in the months ahead. Now is the time for print and marketing service providers with clients in the hospitality industry to act! Create direct mail campaigns now and get restaurants thriving again.…
locr CASE STUDY: University Of Chicago Medicine New Patient Recruitment Objectives The Orthopaedics Center at the University of Chicago Medicine wanted to increase visibility and new patient visits for the orthopaedics practice in its Matteson, Illinois location. Strategy The overal campaign message was: “You don’t have to drive to Chicago for adult or children’s…
The Dscoop Edge Fusion event is an online event with a mix of live presentations and educational sessions which will “follow the sun” around the world. There’s a full agenda over the four days from Monday May 17 to Thursday May 20. Dozens of Dscoop partners, like us here at locr, and many hundreds of…
After months of decline, consumer perceptions about their safety are improving around the world. Consulting firm Deloitte reports that more than half of consumers (53 percent) globally feeling safe going to the store. In the U.S., that number jumped from 51 percent in late December to 64 percent in March of 2021. While consumers feel less anxious,…
WHITE PAPER: THE POWER OF MAPS You already know that we swear by the power of personalized maps. Maps create connections, arouse emotions and attention, but few in the marketing world understand exactly how they do this. We’ve looked at some scientific studies to get an understanding of how images and maps work. We put…