XMPie Users Group

locr is proud to announce that we are once again sponsoring the XMPie Users Group Conference (www.xmpieusers.org).This year’s conference is taking place November 13–16 at the Grand Hyatt Buckhead in Atlanta, Georgia. The conference brings together users from all skill levels for in-depth sessions that examine the latest developments in the fields of variable data…

Create Connection

It’s back to school time, and in this issue of the locr newsletter, we’re offering a lesson on how to bring more creativity into your direct mail campaigns. This month, locr will also be attending the upcoming conference of the Direct Marketing Association, &THEN in Los Angeles, California. If you will be there, come by…

New Maps, New Opportunities

When it comes to promoting the value of location, nothing succeeds like a map. And when it comes to maps, nothing succeeds like a locr map! And now, locr has even more maps to choose from. You can select the map style that best complements your design – and meets your campaign goals.

XUG event invitation direct mail uses personalized maps from locr to show attendees the way

XMPie Users Group & locr

Project Aims & Results The XMPie Users Group used personalized maps provided by locr in a direct mailing to inform its members about the first European XMPie Users Group Conference in Berlin. Printed on the envelope of the information pack was a personalized MULTImap of the route the recipient has from his or her home…

Bakker & locr

Project Aims & Results The Dutch flowers mail order company Bakker used locr LOCALmaps to visualise each recipient’s home address in their customer acquisition direct marketing campaigns. By featuring the recipient’s home address on a map, it reinforced Bakker’s reputation for fast, reliable delivery of time-critical, highly personal gifts. Other Projects:

locr on Tour

After a successful drupa tradeshow 2016 in Düsseldorf, the second half of the year 2016 is burning for action for locr. The next event locr will attend is the SHSMD, September 11 – 14 in Chicago. Healthcare strategists, planners, marketers, and communications and public relations professionals will exhibit their solutions, innovations and best-practices. locr will…