Ready for more insight and inspiration on how to use direct mail to get your customers back to normal? We have a webinar for you! Join us on Wednesday, November 3, for an informative webinar titled: Moving Customers in the New Normal: Direct Mail Tips and Tricks. Give us forty minutes, and we’ll give you…
The pandemic caused in-person events to come to a halt in 2020. While Zoom and online conferences provided a suitable alternative during the pandemic, we very soon realized that nothing could take the place of meeting people face to face. That’s why locr is excited to be adding in-person events to its fall schedule! This…
In the early part of 2020, the hospitality industry experienced the most significant challenge in its history. As the pandemic forced the shutdown of virtually everything, these businesses faced an unprecedented drop in business. Hotel room revenue in the US and Europe was essentially cut in half during the pandemic. While restaurants pivoted to curbside…
The pandemic forced many marketers to take a new look at how they reach their target customers. As marketing budgets tightened and consumer’s time at home increased, research done by the Royal Mail shows that many marketers took a new look at direct mail. These marketers found direct mail a financially friendly way to cut…
Over the last few months, the locr team has developed a lot of new content for you, which we hope has already helped you and your business. In addition to our many existing eBooks, we have now developed a new eBook series specifically adapted to different markets and industries, called “How to use Geomarketing”. In…
It is not just the temperature that is heating up! Tripadvisor’s 2021 Summer Travel Index reveals that travel is making a big comeback. For example, two-thirds of Americans (67 percent) plan to travel this summer, a 17 percent increase from those who traveled this spring. Most of these travellers are still somewhat reluctant to fly,…
Experiences that were not accessible to us during the pandemic – like hotels and restaurants – are especially likely to see significant increases in the months ahead. Now is the time for print and marketing service providers with clients in the hospitality industry to act! Create direct mail campaigns now and get restaurants thriving again.…
The Dscoop Edge Fusion event is an online event with a mix of live presentations and educational sessions which will “follow the sun” around the world. There’s a full agenda over the four days from Monday May 17 to Thursday May 20. Dozens of Dscoop partners, like us here at locr, and many hundreds of…
After months of decline, consumer perceptions about their safety are improving around the world. Consulting firm Deloitte reports that more than half of consumers (53 percent) globally feeling safe going to the store. In the U.S., that number jumped from 51 percent in late December to 64 percent in March of 2021. While consumers feel less anxious,…
The number of vaccines going into people’s arms continues to rise. So does the number of people who are back to work. These trends are good news for everyone, but especially for retailers whose businesses were hit hard in the pandemic. Many retailers are using direct mail to get customers back into their business. But…