locr is joining the HP PrintOS Marketplace with a Geomarketing application to enable personalized maps and GEOservices using locr’s BATCH Tool technology. Our services are among the first marketing-related services to be included in the PrintOS marketplace, giving HP customers a streamlined way to create personalized maps and add the value of location to direct…
There’s no other medium that gets the user’s undivided attention like print does – be it a book, newspaper or magazine. Magazines and newspapers have diverse readerships, and each of those readers enjoy their own reading ritual – on the couch with a cup of tea, in their favorite coffee house drinking an americano, even…
Get print-ready map images for your production – whenever you need them! Using the locr BATCH Tool you can create maps through our web frontend, and then download personalized maps directly from our servers. The best thing is—you only need your customers names and addresses to make a start on a campaign that adds value…
In an article at Forbes magazine about marketing trends for 2019, the author talks about a company that started sending their clients printed newsletters. The article explains that the campaign was extremely successful because “everybody else had gone digital, and this company saw an opportunity to do something different”. In a time when people are…
From their experience in 2018, many marketers learned that direct mail can be an integral part of their multichannel marketing. No wonder therefore, that many marketers see integrated marketing campaigns with strong use of direct mail as one of the most promising direct marketing trends for 2019. Marketers now know that direct mail enables them…
Digital transformation is in full swing. Print service providers that face competition from digital and online marketing solutions invest in new technologies to keep their services competitive. To compete, printers can combine physical printed pieces of communication with digital solutions that tie the knot between offline and online channels. Merging these elements enhances the power…
Personalized maps are effective in direct marketing because they connect with the human need for context and perspective. For years savvy print and marketing service providers have turned to locr for geomarketing solutions to create the “mail momentum” that gets their customers attention and engages them with the content. But what is it that makes…
With all the new ways there are to communicate with a prospect, print is still a preferred marketing channel. For good reason – printed direct mail still has up to 100% reach! Apart from this fact, why should marketers keep print in their marketing tool box? Print Solutions Magazine gathered some convincing arguments! With global warming…
MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry, recently selected locr’s geomarketing products as the winner of its 2018 Innovation Award for Geomarketing. Geomarketing technology from locr enables marketers to use the value of location to meet the challenges of modern marketing campaigns. By…
All direct mail campaigns need a good offer, and this campaign by the AARP Driver Safety initiative clearly shows the potential geomarketing solutions like personalized maps and geo-based analytics provide for marketing activities. AARP is a non-profit organization that offers driver safety courses designed to help keep drivers 50 and older independent, safe and confident…