As experts in personalized maps and geomarketing, we have often been able to prove how successful geoindividualization is. They can be easily integrated into campaigns of all kinds – especially direct mailings – and increase response rates many times over. At the end of last year, when we were in the middle of the pandemic…
Pet nutrition company Josera combined print and online communications to attract new customers and get them to visit their retail locations. The company worked with leading direct mail and digital printer Grunewald GmbH to build a location-based direct marketing campaign. When a prospect makes an inquiry on the JOSERA website, they receive pet food sample packages that…
This past year has been a time of unprecedented change. Now, as vaccines start to become more available, the idea of a post-Covid world is a vision we can begin to believe. As the world begins to open up, people will be looking for new experiences. Marketers need to act now to be sure customers…
In recent weeks, the US government has shifted its vaccine distribution into high gear. Despite some glitches, each state is working hard to get the vaccine into the arms of the American people. To support this effort, hospitals, walk-in clinics, public health centers, and state departments of health will need printed materials to help get…
The pandemic has hurt a variety of print markets. But print providers are finding opportunity in a familiar place: printed direct mail. Marketers realize that printed direct mail is an excellent way to reach consumers who are stuck at home and growing weary of all their digital communications. These marketers embrace direct mail because it…
When it comes to direct mail, not all the news is bad. Writing in the mailing.com blog, Paul Bobnak highlights markets that are seeing growth in the pandemic. He notes how demand and low interest rates are creating opportunities in the real estate markets. Demand for real estate can translate into opportunities for printing postcards that use…
As the reality of the pandemic set in, many businesses paused their direct mail campaigns or repurposed existing campaigns. But now, as the vaccine gets into people’s arms, there is hope that marketers will start to develop new direct mail campaigns soon. Are you ready for these opportunities these campaigns represent? Now is the time…
Every year the locr team gathers in Germany for our annual meeting and a Christmas celebration. Of course, this year, we are unable to meet or to celebrate at the Christmas market. But that won’t stop us from raising a glass of Glühwein! This year, we’re sharing a recipe for White Glühwein: Here in Germany,…
2020 is drawing to a close, and most of us are not sad to see it go. What started as a year of opportunity in a robust economy ended with many of us trying to stay healthy while reworking our business strategies in this unprecedented time. The pandemic has brought significant changes to the print…
Consumers are facing challenges on a variety of fronts: economic, health, and even politics. These challenges have an impact on your customer and your business. Now is the time to look at the message and strategy of the direct mail you can create during difficult times. Our advice: Be empathetic: Show the recipient that your…