InfoTrends/KeyPoint Intelligence has published a new white paper titled “Meeting Clients’ Needs with Geomarketing”. Authored by Pat McGrew, Director of the production workflow service at InfoTrends/KeyPoint Intelligence, this white paper provides real-world examples and data-driven results on how geomarketing has greatly improved the results of marketing communications. After reading the white paper, you will come…
Pat McGrew, director of production workflow services at InfoTrends, a division of KeyPoint Intelligence, is the author of a new white paper titled “Meeting Clients’ Needs with Geomarketing”. We recently talked to Pat about geomarketing and the ways in which it is enabling print and marketing service providers to extend their product offering and improve…
locr will exhibit at the Xerox Forum 2017 in Barcelona, Spain. The event taking place May 9th-11th gathers professionals from around the world to network, get market insight and share ideas and inspiration. locr will be showcasing solutions that enable providers of all kinds to add value to the printed communications they produce for their…
locr Map Style 3 is the perfect map for marketers who want to provide directions to their consumers while promoting the image of their brand. This map has a two-dimensional style and flattens out the terrain’s shading and reduces the contrast between background colors. By muting the background details, brand logos and travel routes stand…
locr NAVImaps detail personalized routings to one or to multiple locations. The start and the target location are customized with different logos or icons, and up to five destinations can be shown on one map. locr NAVImaps detail personalized routings to one or to multiple locations. The start and the target location are customized with…
Whether you are mailing to one person or one thousand, relevance is the most important factor in making your campaign a success. The following are five key tips to ensure your direct mail connects with your prospect. Know Your Market Start by asking what market you are mailing to and why they care about…
When does personalized marketing make sense and when not? Not every marketing message can be relevant to each individual prospect or be relevant to everybody. But how can we manage the span across One-to-One, One-to-Few and One-to-Many? Gerhard Märtterer, Head of One-to-One-Marketing-Services for the Eversfrank Group, talks about personalization in marketing and how to manage…
For over ten years, members of the HP Graphic Solutions community have been gathering for this event. Though Dscoop has grown in size and attendance, it still remains the premier event for fostering interaction and connection to advance the organization’s goal of innovating print and challenging what print and physical communications can be. locr is…
Many print and marketing service providers have found that personalization is a great way to add value to the communications they create for their clients. This makes sense: personalized direct mail can often generate up to 15 percent better response rates than static direct-marketing pieces. But the challenge for many providers is that they are…
Our Map of the Month feature starts with our Map Style One. Map Style One is a colorful map style that highlights landmarks and the major routes between cities and towns. These maps also include terrain details that provide a gently shaded 3D effect. These maps are great to use when you want to…