A location can make or break a customer’s buying decision. Easy access is often the key factor in the customer’s decision process. If a store is too far away, or the customer simply doesn’t know about its existence, he or she will just purchase the product or service online or with a competitor. To remain…
When visiting a new store, finding an outlet for a special product, or redeeming loyalty card points, location is a decisive factor. And when time is precious and distance is critical, retailers need to show their prospects how near their business is and how quick it will be to make the journey. But using very…
Starting on 29th October, locr will join with other vendors, providers and leaders in the industry at the XMPie Users Group (XUG). We are excited to once again be a sponsor of this dynamic event and to show XMPie users how geomarketing solutions enable the creation and deployment of successful cross-media marketing campaigns. If you…
When location matters in your marketing, you need a map that can provide you with the personalization, quality, and accuracy to make your direct mail campaign a success. You need a locr map. “Many marketers simply download a Google map to include in their printed direct mail campaigns. But these maps only serve a limited…
After quality of care, location is one of the biggest factors patients consider when choosing a doctor. So, how can location-based marketing services help healthcare marketers create more patient-centered communications for the campaigns they create for their customers? The Healthcare Market The transformation of the U.S. healthcare industry has meant big changes in…
Today, millions of people across the United States will see the total eclipse. Day will turn into night with just the sun’s corona shimmering through the dark. It’s one of the biggest eclipses in nearly 100 years. How do solar eclipses happen? Simply put, solar eclipses happen when the moon is positioned exactly between…
Imagine you are a sailor with your yacht in a port somewhere on the coast of Spain. You want to go and see the Statue of Liberty in the USA. How would you find it? Would you go to Liberty Island, Anchorage Channel, Upper Bay, New York Harbour, North Atlantic Ocean? Or would you set…
In a recent research report, which you can download here, Pat McGrew of InfoTrends/KeyPoint Intelligence noted: Using location-based data to connect with consumers is one of the hottest trends in brand communication, but all too often, print and marketing service providers don’t leverage that data because they think it is too complex or time-consuming. …
Choosing the optimal location for care is one of the most important factors in making healthcare decisions. Patients might want to access a facility in their town, but healthcare providers often want to get patients to the center that provides the most appropriate care. The solution? Geomarketing. Geomarketing solutions let healthcare providers create…
With so much happening in the world today, the role of nonprofit organizations is more important than ever. As a result, nonprofit marketers have a big job in front of them: use new and creative ways to find donors and motivate them to contribute to your cause. That’s why locr is excited to bring our…