locr maps style #3: The Direct Mail Maps Style

locr Map Style 3 is the perfect map for marketers who want to provide directions to their consumers while promoting the image of their brand. This map has a two-dimensional style and flattens out the terrain’s shading and reduces the contrast between background colors. By muting the background details, brand logos and travel routes stand…

The Print Advantage

When does personalized marketing make sense and when not? Not every marketing message can be relevant to each individual prospect or be relevant to everybody. But how can we manage the span across One-to-One, One-to-Few and One-to-Many? Gerhard Märtterer, Head of One-to-One-Marketing-Services for the Eversfrank Group, talks about personalization in marketing and how to manage…