Many print and marketing service providers have found that personalization is a great way to add value to the communications they create for their clients. This makes sense: personalized direct mail can often generate up to 15 percent better response rates than static direct-marketing pieces. But the challenge for many providers is that they are…
Our Map of the Month feature starts with our Map Style One. Map Style One is a colorful map style that highlights landmarks and the major routes between cities and towns. These maps also include terrain details that provide a gently shaded 3D effect. These maps are great to use when you want to…
Sometimes the distance makes a sight even more beautiful. From above shapes and constellations seem to piece together to a whole and make far more sense than seen from close-by. Working with maps is our daily job. Sometimes we stumble across interesting places on the map that we think might be worth sharing. In this blog post we…
PODi published a Case Study about De Bradelei Stores, a group of shopping outlet malls in the UK, who wanted to increase footfall and boost sales in Autumn 2016 by targeting lapsed customers from their extensive database. Eight Days a Week Print Solutions proposed a geomarketing Direct Mail campaign using locr personalized maps to show…
Positive emotions help us to simplify complex (buying) decisions by activating our brain’s reward center and block the center that’s responsible for anxiety. Between 80% and 95% of our buying decisions are made spontaneously – in less than three seconds. If and what we buy is decided by our emotions. By the way, it’s the…
Including a personalized map in your next direct mail campaign is a great way to show your prospect just how easy it is to do business with you. A personalized map can detail the specific route a customer would take to get from their home to the location of a business or event. You can…
An interesting article on the website of XMPie deals with Customer Experience and the Customer Journey. As the article notes, customer demands are continuously increasing. Companies are responding by offering more and more product variety and communicating through various media channels and devices. As a result, the Customer Experience – the interaction between the customer…
Maps are omnipresent in this day and age. Every evening we can watch the weather forecast after the news, get directions to the restaurant or struggle with old fashioned city maps on our vacation. In marketing, too, maps are used for various kinds of purposes. But first, let’s go waaaay back in time. The first…
A well designed direct mail piece can be a winning eye-catcher and it’s flexibility and precision contribute to this benefit. Skilled Marketers are taking advantage of the various opportunities printed products offer. If you’re new to direct mail marketing or just want to improve your marketing activities – stop making these direct mail mistakes! 1.You…
To make an impact, your direct mail campaign needs to grab attention and move your audience to action. And to meet all of these goals, your direct mail piece needs an interesting design. A good design will engage the recipient and give them a positive impression of your brand. Once engaged, they are more…