Location can be a big advantage for businesses. As marketers, we are charged with leveraging that advantage to drive customers from their location to the location of the business. And when it comes to getting people from one place to the next, there’s no better tool than a personalized map. It lets your customers literally visualize…
Today, we have to face information overload and superfluous messages on a daily basis. Especially online, it’s easy to avoid information with one click and forget about it immediately; emails for example have an estimated life span of two seconds. Storytelling can help marketers get away from being ignored and forgotten. The ROI of Storytelling…
A study reported in Direct Marketing News found that in eight out of nine categories, direct mail ads are superior to ads viewed online. Digital ads got the attention of consumers faster, but physical ads held that attention longer, elicited a greater emotional reaction, and played a more direct role in purchase decisions. The study…
Postage costs are on the rise in many parts of the world. Following increases in many European countries over the past year, the US recently raised its postal rates. The increase of postal rates mean that now, more than ever, marketers need to be sure about the quality of the addresses in their database. Mailing…
Marketers around the world are using locr GEOservices to improve their marketing campaigns. And while the name may sound complex, locr GEOservices actually gives you an easy way to improve both your mailing list and your response rates. So let’s take a closer look at what locr GEOservices are and what they can do for your campaigns. locr…
The more we learn about personalization, the better we understand the power it has in our marketing activities. A new survey from Certona, a provider of personalization tools for retailers, confirms the value that personalization has in our marketing efforts. Certona recently surveyed over 500 brand marketers about their use of personalization in all of…
locr GmbH will be exhibiting in booth #1427 at DMA14, the annual conference of the Direct Marketing Association (DMA). The DMA is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. This year’s conference is taking place October 25 – 30, 2014 in San Diego,…
Consumers today are surrounded with marketing messages everywhere they turn – digitally or in print form, on their phones, in the car or walking down the street. To cut through that clutter, marketers need to create campaigns that speak directly to their target. To make that connection, marketers are increasingly using personalization. Personalized direct mail…
The e-mail is one of the most popular online marketing tools worldwide despite the general frustration about unsolicited advertising. Also this year, the use of newsletters and other mailings is still a crucial marketing tool, contrary to the many claims that social media will replace the e-mail marketing. One reason for this is the…
While coupons internationally are already well established as a promotional instrument, couponing is a comparatively new promotional tool in Germany. Depending on the configuration, it may help advertisers effectively with customer loyalty and customer acquisition. These coupons are primarily used for promotion and to maximize sales. But their value is not limited to just that,…