Newsletters

Learn with the Expert – Why Personalized Maps Work

Start Using Personalized Maps in Your Marketing Plan – It Pays Off! Today we will get to the bottom of personalized mapping! What makes people engage with personalized maps? And what makes locr’s personalized maps the perfect choice for your customer communication? Read on to discover how to create “mail momentum” that gets your customers…

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AARP Succeeds with Geomarketing Strategy

Location-Based Customer Communication enhances learning experience The AARP Driver Safety team uses a number of tactics to attract half a million attendees to its courses throughout the USA each year. However, 5 years ago, AARP Driver Safety experienced declining audiences for the in-person courses. They wanted to increase the number of attendees and also try…

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Growing New Print Business with Geodata

Let Your Print Business Benefit from Location Data! Printers as well as marketers know that in today’s world of big data, the vast availability of customer information presents new challenges. For businesses to create relevant communications for their target audience, they need personalization—which is driven by data. locr gives printers the opportunity to generate new…

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Using Local Marketing to Grow Your Business

  Are You Using Local Marketing to Grow Your Business? You should! Direct Mail is the ideal tool to implement in your omnichannel efforts. This article will explain how locr helps marketers to include location-based personalized direct mail into their marketing campaigns to encourage higher engagement, and achieve a better marketing ROI.

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GDPR Pushes Direct Mail’s Comeback

    Are Your Customers Missing Out on the Benefits of Print? The General Data Protection Regulation is playing a role in the already decreasing response rates for email marketing. Marketers are now searching for alternatives which is opening up new possibilities for print service providers!

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What’s Possible with Print and Digital Data?

For the June edition of Print Solutions, publisher Earth Island wanted to show their readership what’s possible with digital print and variable data. To take the issue beyond the normal forms of personalization, they turned to locr for geomarketing solutions. The UK’s leading independent paper merchant, Premier Paper, also participated in this special magazine issue…

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Customers Prefer Shopping Local

As life in our societies becomes more and more anonymous—consumers value the personal connection with their local shops and retailers. Marketers can leverage that trend by creating a people-based marketing approach to connect with their customer base locally. And when it comes to connection, nothing is more people-based as showing customers relevant products or services…

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Meet locr at Dscoop EMEA in Vienna

For retail businesses, location is an important value proposition. That’s why leading retail brands across Europe use geomarketing solutions from locr. Our services create a connection with your customer that motivates them to visit your location. At Dscoop EMEA, locr will be presenting case studies on how printers across Europe have helped their clients to overcome…

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Master Decreasing Attention Spans with Direct Mail

In times where the human attention span is comparable with that of a goldfish, marketers must think of ways to produce digestible content that still generates the customer’s attention. Many marketers found that targeting customers across different media channels provides more touchpoints and a higher chance of customers interacting with marketing content.

The New Role of Direct Mail in Digital Marketing

To adapt to the digital change that’s undergoing in the marketing industry, marketers turn to new approaches to break through the digital clutter. But digital alone will not lead to create the success these marketers seek. Today, effective marketers are the ones who balance digital channels with the reliable power of customized printed communication programs.…

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Improve Your ROI with Geomarketing

A company’s primary goal is to connect customers with their business. Marketers try to support this mission by adopting new tools and technology as they search for ways to get a better return on their marketing investment (ROMI). Geomarketing has become the latest trend in helping marketers achieve the goals of efficiency and results.

locr to exhibit at PrintWeekLive! 2018

It’s locr on tour, again! Tony and Thomas are more than happy to be part of PrintWeekLive! 2018, being held next month in Coventry England. A show for the industry, by the industry, this event brings printers and print buyers together for a two-day conference for discussions about the print business and technologies. This interactive event…

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locr to exhibit at Dscoop Americas 2018

Thomas and Randy will be at Dscoop Americas 2018 to pass on geomarketing best practices that have helped marketers unleash the power of their printed communications! Visit them at the locr booth #43 to get the tools you need to sky rocket your next printed campaign with the power of location-based services. At the event,…

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Master Your Direct Mail ROI

  Here’s a thing about direct mail all marketers will agree about: The smart way to cut costs is to not waste money on sending direct mail to people who won’t be interested. By shifting your marketing budget from quantity to a focus on quality, you can create eye-catching direct mail campaigns that generate results.

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Not Any Map Does the Job

It’s the end of 2017, and 12 months full of exciting challenges, innovative projects and inspiring events and new contacts lie behind the locr team. This year, we implemented new features to our set of solutions and improved existing workflows for our partners, improving the way they create communications for their customers. In this issue…

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The Ease of VDP Integration

Fall has come and nearly gone already! On this beautiful fall day, as I walk near our Braunschweig headquarters, no maps are needed. But when it comes to your marketing campaigns, you need to do more than wander – you need directions. In this issue of our locr newsletter, we have the information you need…

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Marketers and Location—A Successful Match

In this digital economy, brick-and-mortar businesses are facing increased competition from online retailers. To compete, retailers must find ways to communicate their secret weapon: the value of their location. This issue of the locr newsletter is full of ideas that will help retailers – or any business – to promote the value of their location…

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Are You Creating High-Value Communications for Clients?

Your clients have many choices about where to take their business. If you are not meeting their needs, you run the risk of losing them. In this newsletter, we look at the obstacles marketing and print service providers face when working with clients and provide easy-to-implement tactics that can make your campaigns—and your client relationships—successful.

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Are You Making the Location Connection?

If you offer marketing services to healthcare companies, you know how important location has become to these organizations. Today’s healthcare providers succeed by getting patients to utilize the location that offers the right level of care. The good news for healthcare marketers—or any business that relies on the value of location—is that using today’s geomarketing…

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Getting the Most out of Your VDP Investments

If you are like most printers and marketers, you’ve listened to the experts and have adopted some form of variable data publishing (VDP) solution to add personalization to your communications. But how many of you are using VDP to its fullest potential? In this newsletter, we take a closer look at the value VDP brings…

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Using Events To Create Greater Customer Connection

Although many marketers are getting ready to depart on summer holiday, others are busy at work thinking about fall events and promotion. This issue of the locr newsletter is for you, the summer-time marketer! We have put together some innovative ideas you can use today to get the best results in your fall campaign. You…

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Faster, Easier Access To Your Geomarketing Tools

If you’re like most marketers, you’re always looking to improve your Return on Marketing Investment (ROMI). In this issue of the locr newsletter, we’ve got news and ideas that will help you achieve this goal. To start, we’re announcing an update to our locr batch tool. This update makes it even easier for certain customers…

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The Geomarketing Opportunity

Successful print and marketing service providers are always looking for new ways to add value to the communications they create for their clients. If this is you, then read on. This month, we’re sharing new research from InfoTrends/KeyPoint Intelligence. A recently published white paper demonstrates the positive impact location-based data makes on any marketing campaign.…

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